Content Marketing Specialist

3 weeks ago

Mississauga, Canada Incognito Software Systems Inc Full time

Content Marketing Specialist page is loaded Content Marketing Specialist Apply locations Canada - Mississauga, ON time type Full time posted on Posted 3 Days Ago job requisition id R50086

Job Summary:

We are seeking a Content Marketing Specialist to join our marketing team. This is a unique opportunity to help build a brand from scratch The Content Marketing Specialist plays a key role in our team and will be responsible for the timely creation, delivery, and quality of all marketing content. The Specialist will collaborate with cross functional departments, subject matter experts, and the Digital Marketing Specialist to write, develop, and optimize content that effectively positions our products and brand within the transit industry.

The Specialist will strive to create compelling content to support omnichannel marketing efforts and will contribute to customer education and case study formation, white papers, internal and external communication, and other written communication as needed. In addition to content expertise, the Specialist may contribute to projects such as industry conferences and events or campaign management.

Job Description:

Core Responsibilities

  • Partner with relevant subject matter experts to develop firm foundation of product knowledge; maintain active grasp on industry trends and conduct meaningful research to aid in calibration of marketing strategies

  • Produce all marketing content required to target specified personas and develop compelling messages to drive response; create user case studies and sales tools in conjunction with end users and sales team

  • Develop editorial governance of content to ensure consistency with branding presentation and messaging

  • Partner with Sales and Marketing Director to establish and monitor performance metrics; work with team to adjust strategy and execution

  • Develop and manage editorial calendar and oversee relevant activities to ensure timely completion

  • Contribute to event organization and campaign creation management

What You Bring to the Role

Education

  • BA/BS in marketing, communications, or relevant field

Knowledge

  • 3+ years’ experience in producing high quality marketing content based on industry knowledge and targeted customer audience research

  • 2+ years’ experience in project coordination with increasing responsibility

  • Proficiency in common martech tools such as Canva, HubSpot, or Marketo ; experience with project management software (i.e., Asana)

  • Proven portfolio of work showcasing content writing skills in a B2B marketing environment

Skills and Abilities

  • Demonstrated ability to write clear, concise, and compelling content; ability to turn complex information into digestible, engaging content

  • Possess a high attention to detail with an eye for brand and messaging consistency

  • Ability to effectively communicate and manage expectations of internal and external stakeholders; demonstrated desire to build strong customer and vendor relationships

  • Ability to self-motivate and work well independently while also being willing to contribute within a dynamic team environment

Preferred Qualifications

  • Experience producing content within the SaaS/technology space strongly preferred

  • Knowledge of transportation industries a bonus

Work Environment

We are a hybrid-remote workplace combining in-office and remote work to varying degrees based on role requirements and employee location. This position may involve occasional travel within North America to participate in trade shows, collaborate with team members and attend professional training and development sessions .

Worker Type:

Regular

Number of Openings Available:

1 Similar Jobs (1) Digital Marketing Specialist locations Canada - Mississauga, ON time type Full time posted on Posted 3 Days Ago

Here at Trapeze, we strive to ensure that our employees succeed in all aspects of their career. Our culture provides individuals with the ability and opportunity to collaborate, learn and grow. We encourage our employees to openly contribute ideas, whether you are a student, graduate, or current member of the team. From day one, you will be assigned tasks that are meaningful to both the success of our business and your career development.

Building strong and long-lasting relationships are a vital component to working with us. The connections you create, will be with individuals who care about your success and are driven to make a difference. We will provide you with the resources, responsibility, guidance and freedom needed to be successful. You can join our team today and create a long-term gateway to a fulfilling career.

We offer opportunities to work in various locations, move departments and expand your responsibilities. At Trapeze we won’t just give you a job, we will welcome you to a team who opens doors to endless possibilities.

We thank all applicants for their interest; however, only those who qualify for an interview will be contacted. *Professional recruiting agents or consultants need not call.

Trapeze is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited. Please inform us if you have a disability or special need that requires accommodation.

Trapeze Group works with public transit agencies and their communities to develop and deliver smarter, more effective public transit solutions. For more than 25 years we have been Here for the Journey, evolving with our customers around the world to helping them move people from point A to Z, and everywhere in between. 

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