Senior Strategist, Contract

2 weeks ago

Mississauga, Canada Bridgemark - Integrated Branding Full time

Do you love shining a light on the right problem to solve?

Can you synthesize consumer insights & inputs to develop unique positioning?

Can you write powerful narratives that get clients believing in a brand’s new vision?

Do you love transforming that brand vision into communication strategies, actionable tactics and campaigns?

Looking to work with a group of passionate problem solvers to create unstoppable impact for brands and clients?

Ready to think, challenge and integrate?

If this sounds like you, let’s talk.

SOME THINGS ABOUT US

Propelled by our philosophy of Dramatic Simplicity, we create, re-imagine and guide the journey of iconic brands. We’re privately owned and independent and we have a world-class team of thinkers, designers, content creators, storytellers, drivers and developers who work together to create solutions with unstoppable impact.

THE ROLE

Our Strategists bring clarity, simplicity and accountability to the tough strategic choices businesses and brands must make in an increasingly complex world. They are responsible for delivering excellent strategic output for our clients and creating strong strategic foundations for our world-class creative work. The work includes consumer insights/trend analysis, brand positioning and architecture, portfolio segmentation, Integrated communication and campaign planning across traditional and digital, research oversight, creative brief development.

Our Strategists offer a blend of opposing attributes – fearless and gracious, optimistic and skeptical, creative and analytical, thoughtful and action oriented. They lead all strategic initiatives for their home agency, working as a collaborative thought partner with our Account and Creative Directors, Client Engagement or Agency Presidents to identify opportunities, inspire new thinking and develop the path forward for our clients’ business, brand, marketing and communication strategy needs.

RESPONSIBILITIES

  • Lead strategy projects from start to finish providing your partners with a clear and compelling point of view
  • Develop core brand positioning and messaging for new and existing brands and transition core positioning to communication and campaign plans across traditional and digital mediums
  • Plan and lead strategy workshops internally and externally
  • Develop brand & portfolio architecture/segmentation plans
  • Uncover consumer insights/trends that illuminate relevant opportunities for brands and thought leadership for the agency
  • Oversee research, both internal and with external partners.
  • Translate strategic foundations into actionable insights for creative briefs
  • Craft brand stories and deliver presentations that influence clients
  • Be a calm, credible and persuasive voice in the boardroom
  • Partner with Client Service and Creative teams to accurately scope costs, timing, resources and deliverables
  • Activate agency brand building tools while also looking to evolve the discipline and tools to meet changing needs
  • Build healthy working partnerships with business and/or project leads
  • Proactively seek and provide coaching opportunities from/to colleagues
  • Manage multiple projects & timelines
  • Manage strategy resources (i.e. subscriptions, sources, etc) for agency
  • Create value for clients, teams and the agency

REQUIRED SKILLS, EXPERIENCE, ATTRIBUTES

  • 10+ years of experience in strategic planning or consulting role with agency experience
  • Experience in core areas of work – brand positioning, messaging, marketing, communication & campaign planning, research oversight, consumer insights.
  • Creative & analytical thinker
  • Strong Storyteller & Copywriter – with superior ability to communicate conceptual ideas clearly and persuasively
  • Strong boardroom presence
  • Collaborative, curious, data-driven
  • Fearless in challenging convention
  • Ability to travel occasionally for client meetings/engagement (local & US)

FINE DETAILS

  • Hybrid work model – 2-3 days onsite at agency; 2 days remote
  • Full-time, contract position starting June 2024 with base salary & profit sharing, vacation, benefits
  • Contract Runs June 2024 to October 2025
  • Reports to Head of Strategy
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