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Marketing Manager

3 months ago

Richmond, Canada Group 161 Full time

Our award-winning team is growing, and Group 161 is hiring a **Marketing Manager **to be based out of our Richmond Office. Group 161 represents a diverse group of companies including Atelier Pacific Architecture, Barnett Dembek Architecture and DF Architecture. We offer a collaborative, team-oriented environment with opportunities for growth and continued professional development.

**About the Position**:
The schedule is Monday to Friday, 9:00am - 5:30pm, 40 hours a week.

**Essential Functions/Responsibilities**:
**Content Production**
- Lead Group 161 content production; Creative writing and narrative development for outgoing content;
- Oversee and update firm website content through WordPress CMS; Ability to efficiently edit, create, and upload website content to support overall firm communications;
- Oversee and update Group 161 social media content and lead social media campaign development and graphic design; Generate, edit, publish, and share engaging content weekly.

**Business Development Strategy**
- Generate and maintain leads;
- Design and implement social media strategies and objectives to align with business goals;
- Strategic planning with Senior Management and Associates to support short and long‐term goals of the company;
- Assist with strategy and development of LOI/RFQ/RFP responses.

**Branding**
- Keeping up to date with digital technology, industry trends and best practices;
- Organise and manage events to boost brand awareness;
- Coordinate marketing, PR and communications activities;
- Maintain accurate records for all marketing activities;
- Ability to track and analyze digital campaigns and data;
- Coordinate all outgoing written content and visual collateral

Other related duties as assigned.

**Skills and Qualifications**:

- Minimum 3 years relevant experience in an office setting is required;
- Post‐secondary education in Marketing, Business Administration or other related fields is preferred;
- Related experience from Architecture/Engineering firms is a strong asset;
- Meticulous attention to detail, quality, and thoroughness;
- Training and/or experience in graphic design is a strong asset;
- Working knowledge of SEO, geomarketing principles, and MS Office suite;
- Technical aptitude with advanced abilities in Microsoft Office and Adobe Creative Suite (particularly InDesign and Illustrator);
- Proven work experience as a social media manager;
- Hands on experience in content management;
- Excellent copywriting skills;
- Proactive and able to work independently with good judgment and mínimal direction;
- Highly organized and capable of effectively handling multiple projects and tasks concurrently;
- Adaptable and resourceful in handling shifting, sometimes competing, priorities and tight deadlines while maintaining a friendly, positive, and helpful attitude;
- Ability and willingness to regularly follow up with all stakeholders to ensure current matters are addressed appropriately and in a timely fashion;
- Outstanding verbal and written communication skills;
- Ability to deliver creative content (text, image, and video);
- Experience in the preparation and coordination of proposals is an asset.

**What We Offer**:

- Competitive wages based on experience;
- Amazing Extended Health, Vision and Dental benefits;
- Group RRSP Plan;
- Paid Christmas break;
- Support for professional growth and career advancement;
- Social Fridays and an Annual Holiday Party
- Group 161 is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. We would like to thank all applicants for their interest; however, only those selected will be contacted._