Marketing Manager

2 days ago

Richmond, Canada Kin's Farm Market Full time

**Birds Eye View Of Role**

**Top level expectations of the Marketing Manager are to**:

- Fervently believe in the company’s purpose, vision, and values:

- Purpose: To inspire a better quality of life in our communities.
- Vision: To enrich the quality and longevity of Canadian lives.

**Core values**:

- Together as a family
- Life-long learning
- Think outside the box
- Welcome changes
- Walk the talk
- Open and honest communication
- Manage and build a marketing department whose activities and performance are aligned with the strategic direction of Kin’s Management and its subsidiaries. Including creating programs to support the five pillars of Kin’s Vision:

- Encouraging healthy eating
- Promoting physical fitness
- Improving mental wellness
- Delivering positive messaging
- Providing medical support
- Be responsible for quantitative improvements on KPI’s; having an acute awareness of and ability to delivery robust ROI on marketing dollars.
- Drive traffic and sales gains to e-commerce, business to business (B2B), business to business to customer (B2BC), and B2C delivery opportunities.
- Be a Kin’s ambassador in the community; embracing growth at the grassroots level.
- Champion the positioning of company from produce retailer to a plant-based solutions retailer.
- Actively collaborate with Supply Chain and Operation teams to bring to life product promotions in a rapidly changing environment.

**R E P O R T I N G R E L A T I O N S H I P**
- Reports to the Chief Operating Officer.
- You will be leaned on and empowered to help grow and evolve the business to the next level. You will work with the COO to strategize and implement initiatives to achieve growth targets and accelerate the realization of the company’s vision of enriching the quality and longevity of Canadian lives. Our dream is to propel Canadian life expectancy to the highest in the world so that those in our communities can spend more time with who and what they love most. To achieve this lofty ambition we need to extend our reach further, rapidly increase our revenues and profitability to have more deployable resources for our cause, and discover more imaginative ways to inspire healthier lifestyles through our platform.
- While your main responsibility will be for Marketing, you will routinely collaborate with Operations, Procurement, Distribution, Logistics/Warehousing, Finance/Accounting, People Development, Business Development, and Information Technology.
- You will be a leader, example setter, and culture bearer. You will uplift and elevate others to heights beyond even what they imagined themselves capable of. You will be a KINSman who helps us build a legacy of which we can all be proud of.

**K E Y A C C O U N T A B I L I T I E S**

**Strategy and Tactics Management**
- Manage Kin’s digital assets and channels, including but not limited to social media, website, e-commerce, and newsletter; growing customer engagement metrics across various platforms and improve Kin’s Omni channel marketing.
- Optimize effectiveness of SEO and SEM implementation.
- Evaluate and improve customer acquisition cost (CAC).
- Recommend strategy for a loyalty program, focusing on acquisition of new customers and subscribers.
- Coordinate and participate in marketing events to promote brand awareness, Kin’s product mix, and the company’s purpose and vision.
- Creatively raise awareness of and differentiate Kin’s brand and products through conventional and guerrilla marketing.
- Build marketing collateral for physical locations, B2B, and B2BC which can include but are not limited to signage, banners, posters, sell sheets, testimonials, blogs, and infographics.
- Develop and grow private label offering for Kin’s including brand design, labelling, packaging, and marketing.
- Help with strategy and advance the transformation of Kin’s market position into a plant-based retail specialist.
- Initiate contact with like-minded individuals or organizations who share similar values, purpose, and vision as Kin’s for possible collaborations; this could include but are not limited to chefs, dieticians/nutritionists, physicians, sports and fitness groups, schools, hospitals, vendor partners, and health-focused foundations.
- Provide ongoing management and relationship building with Agency of Record.
- Conduct marketing research to gain insight into customer behaviour, developing market and product trends, demographic information, and psychoanalytic; effectively use data to help with customer segmentation, brand positioning, and viability analysis of existing or new products or services.
- Report on key industry trends, best practices and evaluate emerging technologies, providing thought leadership and perspective for adoption as appropriate.
- Manage sponsorship and donations requests in line with budget and the company vision.
- Support new product launches and business endeavours.
- Participate in the creation and improvement of in-store cu

  • Marketing Manager

    7 months ago

    Richmond, Canada Mega Global Marketing Inc Full time

    Education: College/CEGEP - Experience: 2 years to less than 3 years **Tasks**: - Market business services - Assist in product development and direct and evaluate the marketing strategies of establishments - Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations - Direct...

  • Marketing Strategy and Content Manager

    7 months ago

    Richmond Hill, Canada Monet Marketing Full time

    As a Marketing Strategy and Content Manager, you will be responsible for overseeing and executing our marketing campaigns across all platforms. Your role will focus on developing strategic marketing plans, controlling the quality of content production, and ensuring our messaging resonates with our target audience. You will work closely with cross-functional...

  • Marketing Specialist

    2 months ago

    Richmond Hill, Canada Monet Marketing Full time

    **Qualifications** - At least 4 years of working experience in marketing/communications in asimilar capacity. - Strong interpersonal and people management skills. - Outgoing personality, team player, resourceful and meticulous. - Ability to work independently as well as in a team. - Mandarin is required. - Can work overtime if needed **Daily Tasks** -...

  • Sales and Marketing Manager

    4 days ago

    Richmond, Canada Mega Global Marketing Inc Full time

    **Work setting**: - Urban area - Willing to relocate **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and communications materials - Direct and evaluate establishments and departments that...

  • Marketing Assistant

    2 months ago

    Richmond, Canada Excel Marketing Ltd. Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years - **Tasks**: - Conduct comparative research on marketing strategies for industrial and commercial products - Prepare reports, research papers, educational texts or articles - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other...

  • Marketing Assistant

    3 months ago

    Richmond, Canada Excel Marketing Ltd. Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Conduct comparative research on marketing strategies for industrial and commercial products - Prepare reports, research papers, educational texts or articles - Answer written and oral inquiries - Assist in the preparation of brochures, reports, newsletters and other...

  • Strategic Marketing Coordinator

    1 month ago

    Richmond Hill, Ontario, Canada Monet Marketing Full time

    At Monet Marketing, we are seeking a highly skilled Strategic Marketing Coordinator to join our team. This exciting opportunity will see you play a pivotal role in developing and implementing marketing strategies that drive business growth and success.About the RoleThis is an ideal position for someone who is passionate about marketing and has a strong...

  • Marketing Representative

    7 months ago

    Richmond Hill, Canada Ark Marketing Performance Full time

    Get ready for an exciting opportunity! **ARK Marketing Performance** is thrilled to welcome you as our newest **Marketing Representative**. We have made a name for ourselves in the promotional marketing industry over the past four years, and our team of experienced professionals is eager to bring their extensive expertise to every project! Our high...

  • Marketing Representative

    7 months ago

    Richmond Hill, Canada Ark Marketing Performance Full time

    Get ready for an exciting opportunity! **ARK Marketing Performance** is thrilled to welcome you as our newest **Marketing Representative**. We have made a name for ourselves in the promotional marketing industry over the past four years, and our team of experienced professionals is eager to bring their extensive expertise to every project! Our high...

  • Business Development Manager

    2 months ago

    Richmond Hill, Canada Monet Marketing Full time

    **Key Responsibilities**: - Identify and develop new business opportunities in the marketing sector through research, networking, and cold calling. - Understand the marketing needs of potential clients and work with the internal teams to develop tailored proposals and presentations. - Build and maintain strong relationships with clients, industry...

  • Marketing Manager

    4 hours ago

    Richmond, Canada Quectel Wireless Solutions North America Corp. Full time

    **Location**: Richmond, BC, Canada (hybrid) or anywhere in the USA (remote) **About the Position**: The Marketing Manager Americas reports to the Vice President, Global Marketing. **Key Responsibilities**: - To build brand awareness via digital marketing, sales enablement programs, webinars, and customer events. - To coordinate digital marketing...

  • Marketing Manager

    4 days ago

    Richmond, Canada Fastgo Express Corp Full time

    Position: Marketing Manager Company: Fastgo Express Corp. Location: 110-13431 Maycrest Way, Richmond, BC. , Permanent **Salary**: $49/hour to $55/hour, 30 hours /week Annual vacation: 10 days Fastgo Express is based in 2 locations worldwide, with offices and warehouses in Canada and Australia. We specialize in providing cross border logistics solutions...

  • Marketing Manager

    6 days ago

    Richmond, Canada E-Fresh Food Ltd. Full time

    Education: College/CEGEP - Experience: 3 years to less than 5 years - Public relations, advertising and applied communication, general - Business administration and management, general - Marketing/marketing management, general - or equivalent experience **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Plan and control...

  • Marketing Manager

    7 months ago

    Richmond, Canada Vast Education Training Inc. Full time

    **Seeking Marketing Manager - Vast Education Training Inc.** Location: Richmond, Canada About Us: Vast Education Training Inc. is a leading institution dedicated to providing exceptional educational experiences to learners of all ages. Our commitment to excellence and innovation drives us to continually enhance our programs and services, ensuring that our...

  • Manager, Marketing

    4 weeks ago

    Richmond, Canada Pebble Studio Full time

    Education: Secondary (high) school graduation certificate - Experience: 5 years or more - or equivalent experience - ** Work setting**: - Advertising, marketing and public relations agency - Private company, corporation or industry - ** Tasks**: - Analyze market research data to improve business decisions or activities - Direct the marketing strategies of...

  • Marketing Manager

    7 months ago

    Richmond, Canada DHI Logistics Full time

    Education: College/CEGEP - Experience: 2 years to less than 3 years - or equivalent experience **Tasks**: - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Assist in product development and direct and evaluate the marketing strategies of establishments - Establish distribution...

  • Marketing Manager

    7 months ago

    Richmond, Canada Dynamic Facility Services Ltd. Full time

    Job Summary: **Responsibilities**: Develop and execute marketing campaigns to drive brand awareness and generate leads Conduct market research to identify trends and opportunities Collaborate with cross-functional teams to develop and launch new product Analyze campaign performance using data-driven insights to optimize marketing strategies Monitor...

  • Marketing Manager

    6 days ago

    Richmond, Canada ANL Enterprises Inc. Full time

    Education: College/CEGEP - Experience: 1 year to less than 2 years **Work setting**: - Urban area **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Market business services - Plan and control budget and expenditures - Assist in product development and direct and evaluate the marketing strategies of establishments -...

  • Marketing Manager

    7 months ago

    Richmond, Canada Fastgo Express Corp. Full time

    Education: College/CEGEP - Experience: 3 years to less than 5 years **Tasks**: - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Assist in product development and direct and evaluate the marketing strategies of establishments - Direct and evaluate establishments and...

  • Marketing Manager

    7 months ago

    Richmond, Canada Maple Leaf Auto Service Ltd Full time

    Education: College/CEGEP - Experience: 2 years to less than 3 years **Work setting**: - Urban area **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Direct and evaluate establishments and departments that maintain media relations on...