B2b Marketing

6 months ago

Montréal, Canada Cansel Full time

**Who we are?**

Helps clients capture, transform and manage data leading to increased field to finish efficiency and profitability.

**Position Summary**

Looking for an opportunity to spread your wings and grow professionally?
If you have an entrepreneurial mindset, are excited and curious about all things ecomm and online marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day will include working closely with the business development or ecommerce teams to identify opportunities with your marketing director and build campaigns to reach business results. We have all kinds of exciting projects in the pipeline - the opportunities to grow and learn are endless

**In this role, you will...**

Under the direction of the Marketing Director, our marketing/e-commerce manager will be assigned to one or more of our brands and will work on our e-commerce platform, e-commerce promotions and communications, or any other marketing campaign management to support our brand marketing strategies and initiatives.

Main Tasks
- Identify opportunities for innovation and growth in online commerce and digital marketing, and propose creative solutions to enhance customer engagement.
- Master the value chain by participating in the definition of target segments, customer journeys, and the positioning of our product lines to implement dynamic and personalized workflows.
- Collaborate closely with internal teams (creative, production, sales, and technical) and external (media) partners to better understand target needs.
- Develop and execute a comprehensive online commerce strategy for the launch and promotion of solutions (goods and services) that integrate into the ecosystem of one or more main brands of the group, while aligning with business objectives. Manage the product catalog with segment and sales managers.
- Optimize online performance with initiatives to enhance user experience - e-commerce & rich content, SEO, intuitive search bar & navigation, content creation and personalization, online platform management, in collaboration with technical/IT teams.
- Define, measure, and optimize key performance indicators to ensure brand awareness, traffic, conversion, and customer retention.
- Use advanced analytics tools to evaluate campaign performance, identify market trends, and make strategic decisions.
- Identify security risks related to e-commerce activities and implement appropriate prevention and protection measures with the IT team.
- Manage forecasts, budget, expenses, and timelines.

**About you...**

Qualifications:

- 8 years of experience in marketing/e-commerce - B2B environment
- Degree in marketing or information technology
- Strategic mindset with attention to detail
- Strong focus on achieving goals, results-oriented attitude
- Writing skills - primarily in English
- Proficiency in analyzing and managing CRM, CMS, automation, e-commerce platforms, and tools, including a technical eye on marketing tools
- Excellent command of CRM, CMS, Automation, SEO, Google Analytics tools (knowledge of Salesforce, Power BI, HubSpot - a plus).
- Good understanding of Google, Google Ads, GTM
- Excellente communication and teamwork skills
- Bilingualism in spoken and written French and English
- Autonomy, sense of responsibility, organization, and good priority management
- Experience in a marketing agency and/or in the industry is an asset

**Why choose us?**

In addition to the strong growth culture of the company, Cansel offers:

- Competitive compensation package.
- Uncapped Commission incentives for the sales team.
- Flexible extended health and dental benefits program.
- Group Life, Short term Disability, Long Term Disability, AD&D, and Critical Illness Insurance
- Access to on-line pharmacy
- Company vehicle program for Sales Reps.
- Employee Referral Program.
- Book Club program (we will buy any book that you feel would be beneficial to assist in your professional development).
- Free access to our online courses database.
- Exclusive discount offers on shopping, sports, movies, travels and more through Perkopolis.
- Preferred rates on some gym memberships.
- Preferred rates on personal insurance.
- Generous long service reward program.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees.All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.

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