B2b Marketing Associate Manager or Manager

3 days ago

Montréal, Canada Zola Full time

**B2B Marketing Sr. Associate Manager or Manager**
The B2B Marketing Sr. Associate / Manager is responsible for helping deliver growth and retention in the published vendor lifecycle on Zola's vendor marketplace. They will be a key player in increasing positive vendor engagement, increasing Zola's perceived value to published vendors, and optimizing for synergies in vendor messaging and communications. This role will report to the Director of B2B Marketing at Zola, and will manage multiple strong cross-functional relationships across Vendor Experience, Business, Sales, Marketing/Creative, and more.
**Specific Responsibilities**
- Support the daily production of vendor communications, including:

- Collaborate on and own the published vendor marketing calendar
- Strategize and iterate on communications to improve vendor engagement
- Act as owner and key point of contact for the team's HubSpot CRM and its audiences, workflows, and any data requirements
- Own published vendor marketing KPIs to (e.g. open rates, CTO, clicks, etc.) and continue to improve channel effectiveness
- Ideate on new opportunities to add/demonstrate value to vendors
- Identify thought leadership topics and translate into relevant materials
- Establish and manage a Zola vendor community/network
- Own and iterate on the vendor-to-vendor referral program and other vendor offers
- Collaborate with internal and external partners to develop processes to streamline operations
- Partner with functional teams to identify opportunities to market vendors to couples
- Support vendor acquisition and nurture initiatives, as required

**Qualifications**
**Specific Skills**
- Solid understanding of key performance metrics and the ability to recognize how they might impact the business
- Experience working with HubSpot or a similar B2B CRM/ESP
- Proficiency in Excel, Word, PowerPoint, and Google Suite.
- Strong verbal and writing skills
- Excellent time and project management with exceptional attention to detail
- Desire and demonstrated ability to handle multiple projects simultaneously, meet tight deadlines, and manage multiple cross-functional stakeholders.
- Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment.

**ABOUT ZOLA**
We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technologyall in the service of love.
We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We've raised over $140 million in financing, and we're proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others.
We are passionate about supporting all forms of love, and we're proud of our thriving community of over 1 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued.
Our headquarters are in NYC, but we also have a growing team in Charlottesville and Montreal. We're hiring in all three offices. Come work with us

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