B2b Content Writer

4 days ago


Montréal, Canada GHGSat Full time

Our constellation of satellites orbits the globe monitoring industrial methane emissions to support climate action today with accurate data. We need your content and marketing skills to translate this powerful data into stories our customers can relate to and motivate stakeholders to act on climate change. If you value the planet as much as we do, a career at GHGSat is your opportunity to align your values with your marketing talents to truly make an impact for the planet.

As B2B Content Writer, your focus will be to transform the way we approach our target markets through content. Highly attuned to the customers needs and motivations, you will tailor communications to increase the effectiveness and volume of our outreach. Your expertise on content strategy and execution will drive quality traffic and generate leads.

What you will do:

- Write crisp, SEO friendly copy for website pages, industry blog posts and landing pages
- Build sales collateral by vertical and product, to be used by sales team for client pitches and content campaigns
- Build user and product content for internal, client onboarding and training
- Create whitepapers, reports, newsletters, customers stories to communicate the power of our emission data and services
- Work with branding agency and designers to communicate complex concepts effectively on sales supports.
- Collaborate with our PR agencies around the globe to accelerate content production.
- Review and proof front-facing content such as press releases
- Research on target audience and collaborate on the elaboration of personas with marketing team
- Be the guardian of the brand expression voice and tone to ensure consistent message delivery throughout all channels.

Your Background:

- Bachelor’s degree and at least 5+ years of relevant work experience
- 2+ year of SaaS experience or within a technology company
- Proven experience in executing content-focused marketing plans
- Expertise in content planning, writing & storytelling
- Exceptional written and verbal storytelling skills in English, fluency in another language is considered an asset (bilingual English and French environment)
- Sensitive to data feedback from campaign monitoring to improve content strategy
- Cross functional experience, working alongside Sales and Marketing
- Must be able to pass security clearance for Controlled Goods Program

Desired:

- Proficiency with SalesForce Pardot and LinkedIn Navigator
- Prior experience in developing high yielding lead generation content campaigns
- GHGSat offers a creative and highly-motivating work environment. We offer competitive salaries, health and social benefits including flex-time and continuing development. We are committed to a diverse and inclusive workplace._
- GHGSat is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter._



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