Analytics and Insights Professional, Amazon Advertising
1 week ago
Bachelor's degree plus 10+ years of experience in client-facing data analysis roles.
- 5+ years of experience in a consulting role in the digital media/AdTech space, or 5+ years of advertising experience with a top advertiser (agency or client-side).
- Ability to translate technical aspects of analysis and metrics into actionable insights for advertisers and both technical and non-technical stakeholders.
- Excellent data-driven storytelling skills - you can create and deliver compelling, complex analyses in a simple way with outstanding visuals.
- Demonstrated expertise in advertising measurement methodologies, experimentation, marketing mix modeling, and consumer insights research.
- In-depth understanding of advanced statistical techniques and methodologies, as well as simple linear regression analysis, multivariate regression analysis, and model building.
- Proficiency in SQL, with the ability to write queries from scratch, create appropriate joins, extract and manipulate data, format fields, and create new measures and metrics.
- Fluency with analytical tools (Python, R, SAS, etc.).
- Complete understanding of the end-to-end process of marketing campaigns.
- Excellent organizational, interpersonal, and communication skills (both written and verbal).
Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.ca, across our other owned and operated sites like Prime Video and IMDb, on other high-quality sites across the web, and on devices. The Analytics & Insights (A&I) organization develops actionable insights using Amazon's unique data to influence how advertisers promote their businesses. Our insights and measurement solutions enhance their marketing decision-making, leading to them being measurably more successful with Amazon. The A&I organization consists of a variety of different practices, which are groups that focus on different approaches to create these insights.
We are currently looking for a highly skilled and motivated Analytics and Insight Professional (AIP) to help scale our growing advertising business. The AIP is a key member of the Customer Success Team at Amazon Advertising, taking a consultative approach, building deep relationships with advertisers, sales, account management, retail, and other Amazon business partners to analyze and measure the success of advertisers' performance on Amazon. On a daily basis, AIP activities include analyzing metrics of success for a business or category, developing data-driven insights and recommendations for executive client leadership, and communicating recommendations in a clear and compelling fashion. The strategic and consultative digital expertise of an AIP is critical to delivering the best return on investment for our customers.
Key job responsibilities
- Leverage Amazon's proprietary data and tools, as well as third-party research solutions, to generate insights.
- Design survey questions and aggregate actionable findings for our customers
- Utilize your advertising industry expertise and understanding of our customers’ business to provide guidance to C-suite marketing leaders, via compelling narratives and frequent in-person client presentations to iterate on and articulate a brand’s strategy
- Present findings and insights in a consultative approach to the client and collaborate with the relevant internal teams in order to provide a complete solution
- Deal with ambiguity to decipher complex problems, select ideal solutions from a wide array of analytical techniques and concepts, and translate these into actionable recommendations.
- Collaborate cross-functionally, communicate effectively across multiple business functions and geographies, and influence marketing initiatives.
- Own account-level data and/or analytics-related strategic conversations internally and externally.
- Demonstrate deep analytical ability and develop expertise in Amazon's proprietary metrics, constantly evolving how we analyze and communicate data-driven insights to our advertisers.
- Educate your internal and external stakeholders on Amazon insights and measurement offerings by delivering learning sessions, writing training documentation, and producing whitepapers.
- Advocate for data-driven decision making and encourage clients to act on recommendations, and drive thought leadership.
- Demonstrate a passion for learning new skills and adopting new methodologies and tools.
- Experience with advertising publishers and marketing/creative agencies.
- MBA, Master's degree in Economics, Marketing, Statistics, Advertising, or Business/Digital media planning experience.
- Experience in performance advertising in a role where you managed significant complexity and scaling challenges.
- Experience and familiarity with the AWS stack.
- Experience in campaign management and set up.
Amazon is committed to a diverse and inclusive workplace. Amazon
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