Marketing Data Analyst

3 weeks ago

Ottawa, Canada Assent Full time

Company Description

Assent is the supply chain sustainability management solution for the world’s most responsible, sustainability-focused complex manufacturers. The #1 business risk for complex manufacturers is hidden. Most supply chains were never built with sustainability in mind, and most manufacturers do not have deep visibility into their supply chain risks while outsourcing the majority of their production. Shaped by regulatory experts, customers and suppliers, Assent is the foundation manufacturers need for cross-enterprise sustainability. At Assent, your work will help bring transparency, sustainability, and fairness to the global community.

We’re one of the fastest-growing technology companies - from $5 million to $50 million ARR in under five years As the global leader in supply chain sustainability management, we provide transparency into the supply chains of some of the world's largest and most successful companies, including 75 percent of Fortune 500 companies. In our most recent funding round, we raised $350 Million USD in funding led by Vista Equity Partners. This funding will allow us to continue to scale with purpose, and add exceptional talent to our already remarkable team. Assent is the first North American software company to achieve both B Corporation Certification and Advanced Status with United Nations Global Compact. This reflects our deep commitment to embed sustainability not only across our organization, but as part of how we drive positive impacts for our communities and the customers we serve.

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**Job Description**:
As a Digital Marketing Analyst, you’ll bring your passion and joy of solving complex data puzzles to measure and improve the performance of Assent’s digital reporting and actionable insights. You’ll enjoy using data visualization programs, tools and techniques to generate dashboards, reports and presentations that aid in data storytelling, understanding and interpretation of trends and patterns that drive business results. You’ll partner and collaborate with our digital marketing team to optimize our campaign execution and reporting, improve our segmentation and enhance our web outreach through data informed decision making and forecasting.

Key Requirements & Responsibilities
- Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product, Sales and Marketing teams.
- Provide valuable insights and recommendations that help optimize and improve the effectiveness of marketing campaigns.
- Provide insights into customer behavior and preferences, and use data to create targeted and personalized customer segments.
- Proactive engagement with stakeholders and teams, KPI analysis and insight translation, present and communicate insights and findings.
- Communicate the effectiveness of new product launches, site changes and Paid Media initiatives through data storytelling and visual dashboards.
- Partner with internal teams to identify customer pain points and site optimization opportunities by doing deep dive analysis, and integrating web behavior data with other related data sources for enriched digital marketing insights.
- Manage the production of reporting, analysis and report automation for our campaigns and sales plays.
- Analyze our core data with recommendations to implement how to improve data reliability, efficiency, and quality.
- Provide the means, methods and solutions needed to support the efficient collection, storage, transfer, manipulation, analysis and reporting of digital marketing data as well as the need to deliver information for use by our leaders and stakeholders.
- This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs._

**Qualifications**:
We strongly value your talent, energy and passion. It will also be valuable to Assent if you have the following qualifications,
- Level of education, training and experience equivalent to a degree in marketing, communications, computer science, statistics or related field.
- At least 3-5 years of direct digital marketing analytics experience, with some experience in a SaaS company.
- Experience supporting campaign execution, including campaign data analysis, campaign optimization, campaign reporting, testing, and experimentation.
- Experience creating and pulling customer segments for the purposes of targeted campaign execution.
- Understanding of how B2B paid digital advertising works alongside other channels, and experience analyzing it.
- Direct marketing experience in Google Analytics and Google Ads as well as Salesforce and Paradot.
- Ability to translate, communicate, and distill metrics into a digestible, actionable marketing framework.
- Broad understanding of digital marketing, SaaS platforms, web tracking, analytical tools, and knowledge of where analytics may add value to marketing and/or the business.
- Experience gathering a

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