Manager, Product Marketing

3 weeks ago

Halifax, Canada Smile DH Full time

This is a remote position and can be located anywhere in Canada.

AS THE WORLD MOVES TO FHIR, THERE ARE PLENTY OF REASONS TO SMILE.

Smarter decisions, fewer barriers, and better incentives are just the beginning. Smile Digital Health makes it easy for healthcare stakeholders to collect and exchange data with our leading FHIR-based data liberation platform.

We reduce barriers between information and care for those who deliver or consume health services and products and whose roles or care are hindered by fractured, inaccessible or complex information systems.

Let’s make a difference

BE PART OF THE TEAM WORKING TOWARDS #BETTERGLOBALHEALTH

This role manages the assigned product development marketing efforts, with the goal of supporting and driving revenue growth and market share. The incumbent provides guidance to the product marketing specialists and develops product marketing strategies in alignment with the Smile Digital Health’s Go-To-Market (GTM) Strategy.

**Responsibilities**:

- Manage and facilitate the development of the assigned product marketing strategies, messaging, campaigns and sales and marketing content to support all product verticals. This includes defining the unique value proposition of a product and position it effectively in the market.
- Manage and develop the Product Marketing team.
- Support development of go-to-market plans designed to promote and demonstrate value of Smile Digital Health solutions and driving demand
- Develop product marketing strategies and sales enablement for new products and services that comply with Smile Digital Health’s corporate brand image.
- Create product marketing collateral and content such as case studies, website copy, blog posts, and videos to promote Marketplace and Marketplace app developer partners.
- Perform competitive analysis of relevant competitor technology vendors, analyze market trends and competitor activity to identify opportunities and develop informed and effective marketing strategies.
- Conduct market research to gain insights into customer needs and behaviors.
- Manage product events, in collaboration with the corporate marketing team, such as kiosk participation at major marketing events (e.g. HLTH, HIMSS, ViVE)
- Collaborate with Sales, Product, Customer Success and Strategic Growth departments to develop successful strategies and campaigns that attract new customers and keep current clients.

**Requirements**:

- At least 6 years of experience in enterprise B2B product marketing or solution marketing. Experience in the healthcare technology environment, preferred.
- Post-secondary education in a related field of study such as business, marketing, or applicable field combined with in-depth knowledge and understanding building B2B marketing strategies.
- Natural collaborator with strong written and verbal communication skills.
- Proven people management skills.
- Excellent creative problem-solving and analytical abilities with a focus on business growth.
- Effective product market research skills, ability to understand technical concepts and information to translate complex ideas into client-friendly language.
- Exceptional project management and organization skills.
- Ability to effectively and efficiently use software including Windows/Mac, Google Suite, Salesforce, HubSpot, preferred.
- Must comply with appropriate background check requirements such as but not limited to: criminal, exclusion screening, credit, education, etc. Such checks are based on the job requirements. The incumbent may be required to re-verify the required checks on an annual basis or from time-to-time as determined by the Company.

  • Product Marketing Manager

    3 weeks ago

    Halifax, Canada Dash Hudson Full time

    What you'll do **Responsibilities**: As the Product Marketing Manager, you will work in the following areas: Product Positioning Assist with establishing the positioning for each product. Create, develop and refine benefit statements, proof points and differentiation for individual products and product packages. Work with the Product Marketing, Product,...

  • Product Marketing Manager

    2 weeks ago

    Halifax, Canada Introhive Full time

    **About Introhive** Introhive is an AI-powered SaaS platform designed to help organizations realize the full value of their relationships and underutilized data across their business to increase revenues, employee productivity and to improve customer experience management. We’ve grown a lot since we began our journey in 2012, but our core mission remains...

  • Product Marketing Manager

    2 months ago

    Halifax, Canada Dash Hudson Full time

    Product Marketing is a central function to ensure Dash Hudson is going to market with the strongest brand positioning while also collaborating and preparing cross-functional teams with the tools they need to succeed. Dash Hudson is looking for a passionate marketer to be part of the Product Marketing team while also being an independent problem solver. Dash...

  • Marketing Sales Consultant

    7 days ago

    Halifax, Nova Scotia, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time) at Integrated Marketing Platform Inc. - HalifaxThe Company:Integrated Marketing Platform Inc. is revolutionizing marketing, helping businesses cut costs while delivering top-notch integrated marketing strategies.The Position:Seeking highly motivated Marketing Sales Consultants to drive new business, assist clients with...

  • Marketing Sales Consultant

    1 month ago

    Halifax, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), HalifaxThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.Apply Now Name Email Contact Number Country Your Message Upload Resume The...

  • Marketing Sales Consultant

    3 weeks ago

    Halifax, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), HalifaxThe Company:Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy.Apply Now Name Email Contact Number Country Your Message Upload Resume The...

  • Senior Marketing and sales Specialist

    6 days ago

    Halifax, Nova Scotia, Canada Integrated Marketing Full time

    Marketing Sales Consultant (Full Time), Halifax Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. Highly motivated Marketing Sales Consultants generate new business and support our clients in building...

  • Business Development Manager

    1 week ago

    Halifax, Canada Grandway Marketing Full time

    Grandway Marketing is a digital marketing company specialized in web design in Halifax, as well as SEO, branding and more. We primarily work with small businesses to help them succeed online. We are looking for a business development manager to join Grandway Marketing. This position features schedule flexibility and opportunity for advancement and growth...

  • Product Marketing Specialist

    3 weeks ago

    Halifax, Canada PROVINCIAL AEROSPACE LTD Full time

    Headquartered in Atlantic Canada with a global presence in over 60 countries and a dedication to innovation over 50 years, the PAL Aerospace team thrives at the forefront of aviation technology and expert crew skills. As a rapidly growing company, we’ve built a reputation for delivering airborne special mission solutions that enable our customers to...

  • Product Marketing Intern

    3 weeks ago

    Halifax, Canada FreshBooks Full time

    **About FreshBooks**: FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide....

  • Marketing Manager

    2 months ago

    Halifax, Canada Gamemode One Full time

    You could be the new **Marketing Manager **of a vibrant and high-integrity video game company! This is an exciting opportunity to shape the voice of Gamemode One and build our community for continued success. As Marketing Manager, you’ll bring a growth mindset to our communications and rally the marketing team to your vision. **Responsibilities** Some of...

  • Technical Product Marketing Specialist

    3 weeks ago

    Halifax, Canada Nautel Full time

    Discover The Opportunity Halifax, NS Marketing and Advertising Experienced Full-time - Permanent This position is based at our facility in Hackett's Cove. As an entrepreneurial minded Product Marketing Specialist at Nautel, you are where our business goals and technology products meet. You will be responsible for the guiding the international success of...

  • Marketing Sales Consultant

    2 months ago

    Halifax, Canada Integrated Marketing Platform Full time

    **The Company**: Integrated Marketing Platform Inc. is leading an effective new approach to marketing, significantly saving businesses on their marketing costs while delivering an exceptional integrated marketing strategy. **The Position**: Highly motivated Marketing Sales Consultants generate new business and support our clients in building integrated...

  • Marketing Manager

    7 days ago

    Halifax, Nova Scotia, Canada Gamemode One Full time

    You could be the new Marketing Manager of a vibrant and high-integrity video game company This is an exciting opportunity to shape the voice of Gamemode One and build our community for continued success. As Marketing Manager, you'll bring a growth mindset to our communications and rally the marketing team to your vision.ResponsibilitiesSome of the tasks...

  • Product Manager

    3 weeks ago

    Halifax, Canada Marine Thinking Inc. Full time

    **Product Manager** Marine Thinking is seeking an individual looking to join an agile, dynamic, and motivated team in the ocean artificial intelligence (AI) and robotic technology industry. Our technology aims to help protect the environment by supporting the sustainable development of the marine industry. We are looking for an experienced **Product Manager...

  • Product Manager

    3 weeks ago

    Halifax, Canada Marine Thinking Inc. Full time

    **Product Manager** Marine Thinking is seeking an individual looking to join an agile, dynamic, and motivated team in the ocean artificial intelligence (AI) and robotic technology industry. Our technology aims to help protect the environment by supporting the sustainable development of the marine industry. We are looking for an experienced **Product Manager...

  • Marketing Manager

    3 weeks ago

    Halifax, Canada Micco Companies Full time

    **Job title** - Marketing Manager_ **Reports to** - Director of Sales and Marketing_ **Company Overview** Micco Companies is a family-owned holding company with a diverse operating portfolio that includes The Chickenburger, Chicken Little, Harvest Wines and Spirits, Regional Storage and Logistics (RSL), Community Courier and Micco Warehousing and...

  • Market Manager

    4 weeks ago

    Halifax, Canada Techtronic Industries Canada, Inc. Full time

    At TTi, people come for the opportunity and stay for the culture! Job Description Summary **Job Description**: TTI is a world-class leader in design, manufacturing, and marketing of power tools, outdoor power equipment, and floorcare products, as well as hand tools and accessories. We cover a wide range of industries, and our customers vary from consumers...

  • Product Manager

    6 days ago

    Halifax, Nova Scotia, Canada Smile DH Full time

    This is a remote position and can be located anywhere in Canada.AS THE WORLD MOVES TO FHIR, THERE ARE PLENTY OF REASONS TO SMILE.Smarter decisions, fewer barriers, and better incentives are just the beginning. Smile Digital Health makes it easy for healthcare stakeholders to collect and exchange data with our leading FHIR-based data liberation platform.We...

  • Manager, Marketing

    7 days ago

    Halifax, Nova Scotia, Canada Canada Games Centre Full time

    The Canada Games Centre (CGC) is a vibrant multi-sport community and recreation centre in Halifax, Nova Scotia. We are a 176,000 sqft facility operated by a non-profit society committed to promoting physical literacy, fitness and wellness, and to supporting the needs of high performance sport & athlete development. The Centre runs sport and recreation...