Channel Marketing Manager

5 months ago

Scarborough, Canada Lee Kum Kee Full time

**ABOUT THE COMPANY**
Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success

**BENEFITS**
- Extended medical & health coverage: Medical, dental & Vision
- Paid holidays
- Bonus programs

***

To perform this job successfully, the Channel Marketing Manager will be responsible for managing and coordination the marketing (advertising & promotion) of company’s products and services to meet the company’s objectives in Canada.

**ESSENTIAL FUNCTIONS**

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develops and executes marketing plans and programs, both short and long range, to ensure sales growth, gains in market share and growth in profitability.
- Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Assists in the planning and implementation of the company’s advertising and promotion activities for the channels including print, direct mail, FSIs, house drops and other advertising and promotion vehicles.
- Coordinates promotional activities with distributors and brokers and LKK sales team members.
- Processes credit notes and payments for promotional activities.
- Develops and recommends pricing strategy for the company.
- Manage and coordinate trade and distributor show support including logistics for the booth, sales materials, products, personnel, sampling programs, etc. (including the Fancy Food Show).
- Assists with the analysis and reporting of research from syndicated (AC Nielsen), custom and third party sources.
- Provide support to the sales team for presentations, samples, sell sheets, Point of Purchase materials, in-store demonstrations, recipe books and cards
- Analyze and report on competitors
- Manage, track and issue purchase orders.
- Manage the advertising and promotion activities and budget
- Lead NPD process including initiating and controlling various systems, such as NPD, TP Simulation and PCRS, developing label artwork, and controlling MOFs, etc.
- Evaluates market reaction to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Performs other duties as assigned.

**COMPETENCIES**
- Problem Solving
- Drive for Results
- Managing & Measuring Work
- Building Effective Teams
- Motivating Others

**SUPERVISORY RESPONSIBILITIES**

Manage Channel Marketing Assistant supporting channel with:

- New product development, costing and new item set-up submissions
- Customer technical service requests
- Other office duties

**QUALIFICATIONS**

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

**A. EDUCATION, SKILLS and EXPERIENCE**
- This position requires a Bachelor’s degree in Marketing or Business related field and minimum of five years in Marketing or related experience and / or training; or equivalent combination of education and experience.
- An MBA degree is preferred.
- The individual must possess strong communication and analytical skills.
- Computer literate in Microsoft Office, Excel, Word, PowerPoint, and Multi-media graphic design tools, and SAP experience is a plus.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

**B. LANGUAGE SKILLS**
- Fluency in written and spoken Chinese is required

**C. MATHEMATICAL SKILLS**

**D. PHYSICAL DEMANDS**

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essenti

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