Market Development Manager

2 weeks ago

Scarborough, Canada Lee Kum Kee Full time

**ABOUT THE COMPANY**
Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 200 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 300 employees. We are looking for the best and brightest talents to join our company and work together to bring the next level of success

**BENEFITS**
- Extended medical & health coverage: Medical, dental & Vision
- Paid holidays
- Bonus programs

***

**The Market Development Manager is responsible for working with customers (distributors, key accounts, retail and/or food service end point) in assigned territories and working **closely with the GM to achieve the annual net sales & profit targets, executing and monitoring promotional activities within the A&P budget, working with direct guidance from GM as it relates to business planning and customer strategy and executing business strategies and tactics as directed.

**ESSENTIAL FUNCTIONS**

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Develop and implement strategic sales plans to meet annual corporate and sales volume goals.
- Responsible for directing sales forecast activities and setting performance goals accordingly.
- Review market analysis to determine customer needs, establish trade programs, and offer promotional activities. Understand syndicated data and consumption-based analytics from a topline perspective.
- Direct channel development activities and coordinate sales distribution by establishing sales territories, quotas, and goals.
- Directly manage key focus customers located in Eastern Canada.
- Manage Sales Distributors & direct Retail accounts to maintain relationships with all other customers and execute LKK plans to drive profitable and sustainable sales growth.
- Represent the Company at trade association meetings, food shows, tradeshows, etc. to promote products.
- Deliver sales presentations to key clients in coordination with Brokers and Sales Distributors to maintain relationships, negotiate, and close deals while elevating the expectations of broker responsibilities.
- Develop and evaluate new markets/territories through distribution channels to promote products.
- Responsible for providing customers with legal documents and certificates necessary to legally register LKK products to comply with local food regulations.
- Responsible for product and service development plans to meet market needs.
- Travel to assigned territories to meet with existing and potential customers to negotiate trade terms and discuss marketing plans to achieve sales targets.
- Monitor accounts receivable and sales transactions in a cross-functional role with Accounts & Finance, and Sales Operations.
- Monitor and evaluate competitor activity and products.
- Maximize store visits weekly and submit weekly visit reports along with store visit checklists.
- Analyze potential or existing problems and know how to correct them as proactively as possible through analytics of the accounts, knowledge of accounts, and the relationships built with the customer.
- Develop, implement, and evaluate trade and shopper marketing initiatives, based on insights.
- Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.
- Manage new product launches and expand distribution of LKK products.
- Forecast sales volume & trade dollars, maximize trade investments and efficiencies aligned to business objectives.
- Business and category analysis, develop & present category management solutions.
- Understand and execute marketing plan sales material; monitor trade activity execution.
- Evaluate customer-specific reports and standardized IMS/LDIA/IRI reports; handle expired and damaged products.
- Prepare quality business plans, budgets, presentations, and reports as required.
- Execute various sales and marketing projects, including management and administrative duties.
- Foster positive relationships with existing customers; explore and develop more business opportunities. Timely handle customers’ inquiries.
- Proactively execute operations to solve customer challenges, from the new product setup to on-time deliveries.
- Build and maintain collaborative relationships with colleagues across le

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