CRM/email Marketing Manager
3 weeks ago
**Overview**
Dignity Health Global Education (DHGE) is an EdTech company created to revolutionize workforce development for healthcare professionals. Backed by one of the largest not-for-profit health systems in the U.S., we develop best-in-class education in the form of certificate and degree programs with some of the best educational institutions and universities in the world, including Duke CE, ASU’s Thunderbird School of Global Management, the Pepperdine Graziadio Business School, UofA’s Eller Executive Education, and more.
**Role Summary**
**Key responsibilities**
- Manage the implementation and optimization of DHGE’s CRM marketing efforts through Salesforce Marketing Cloud
- Create engaging ad copy and provide creative direction on imagery with the design lead that resonates with targeted audiences to raise awareness and generate qualified leads
- Making sure all campaigns are of high standard, creative, and delivered within agreed timelines, and ensuring maximum conversions and ROI
- Build, manage, and optimize lead lists for performance and ROAS
- Implement tracking across all campaigns to ensure attribution is set up for accurate reporting
- Communicate effectively and lead the presentation of campaign results and actions taken to achieve the intended outcomes
- Evaluate customer research, industry trends, market conditions, and competitor data
- Review new technologies, developments, and news to keep the company at the forefront of developments in digital marketing.
- Collaborate with colleagues from across the organization, including the marketing, sales, and product teams.
**Requirements**:
Knowledge/Skills
- Understanding of digital tracking, attribution, and how to measure performance against targets
- Strong technical and data analysis skills with the ability to convert insights into actionable items
- Be self-motivated and show an ability to work autonomously as and when required
- Feel comfortable in an environment that moves fast and changes often, where you will be measured against your ability to meet core objectives
- Be willing to seek feedback early and often. Welcome critique, candor, and respectful discourse.
Experience
- Proven working experience running successful B2B campaigns for awareness, lead generation, and conversion and nurturing leads through a conversion funnel
- Managing budgets effectively to deliver on business results
- Demonstrating ROI and working towards weekly and monthly targets
- Effective at managing workload, prioritizing projects, and meeting tight deadlines in a fast-paced, results-driven organization
- Experience in working with Salescloud CRM/Marketing Cloud is a must
Qualifications/Education
- Bachelor’s degree in Business Management, Marketing (or equivalent)
- Dignity Health Global Education is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please let us know._
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