Manager, Customer Experience Insights
12 hours ago
**Description**
**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**
Reporting to the Senior Director, Customer Experience Strategy and Planning, the Manager, Customer Experience Insights will take ownership and responsibility for the end-to-end customer journey experience data and reporting, including for travel on Air Canada Rouge, Air Canada Express and across joint venture partners. This position will play an integral role in Air Canada's Elevating the Customer Experience (ECX) program, representing the voice of the customer across the company, based on data analytics, and
customer insights/feedback.
The primary role is to work with a multitude of internal and external stakeholders to define and collect customer data, including NPS, identifying opportunities for improvement through provocative and data-driven insights and analytics. In addition, the incumbent will
work across the organization to help measure the success of new CX initiatives, as well as bringing a data-driven view on recommendations for prioritization of existing CX pipeline initiatives.
**Responsibilities**:
- Acts as the primary point of contact for all items related to CX metrics
- Owner of all customer journey maps, identifying touchpoints across each customer segment and impact each touchpoint has to overall customer satisfaction, NPS, brand trust and repeat purchase behavior
- Owner of all customer journey-related research, including but not limited to post-flight surveys, real-time customer feedback, focus groups, and targeted research on various touchpoints identified across the customer journey
- Responsible for monthly, quarterly and yearly CX reporting across the company
- Working with internal stakeholders, consolidate insights from various internal platforms which help drive a consolidated view on CX performance, including but not limited to insights gathered from customer complaints, social media channels and contact center calls
- Leading all analytics work required to help identify customer trends, patterns, and impact/correlation of CX drivers across each customer touchpoint
- Working closely with HR, ensure employee feedback is fully integrated into all CX metrics, including but not limited to feedback form Yammer, employee focus groups, and concept trials
- Recommend quarterly CX metric targets, including NPS, based on analytics and measure performance to such target as well as analytics required to identify and explain performance gaps. This includes but not limited to making recommendations on what/if any metrics we should be publishing to our employees.
- Support implementation of CX strategies with a customer-centric and data-driven view
- Own and manage relationship with all 3rd party suppliers in support of customer research, including Air Canada's research agency
- Lead proof-of-concept in support of a real-time customer feedback strategy, allowing customers to interact with Air Canada throughout their customer journey and allowing for a more seamless resolution of any issues
- Represent Air Canada on all working groups related to CX research and metrics with Star Alliance, joint venture and industry partners
- Owner of internal customer experience benchmarking database, identifying trends based on industry benchmarking across all customer touchpoints, identifying on-going opportunities for continuous improvement
- Identify gaps in current or planned ECX processes and recommend areas where the project would benefit from additional research & design work
- Communicate regularly and broadly across the organization, from the front line through to executive management, in order to mobilize engagement, enthusiasm, knowledge, and alignment of key initiatives
- Seek input, contribution, and alignment from key stakeholders from around the organization in the generation of new product ideas and proposals
**Qualifications**
- University degree or equivalent experience
- Knowledge of Air Canada operation, processes, and people is desirable, but not a must
- Strength and experience in CX strategy and similar projects
- Deep knowledge of both qualitative and quantitative research methods, specifically within the CX realm
- Expert in research methodologies and experienced in designing and executing on research activities that enhance end-to-end customer experiences
- Knowledge of UX research is desirable, but not a must
- Ability to build and manage relationships to drive results
- Open-minded and willing to work in unfamiliar territory to lead transformational change
- Ability to thrive in fast moving and highly complex environments
- Excellent interpersonal communication
- Strong and disciplined management skills
- Bilingualism an asset
**Conditions of Employment**:
Mandatory Covid-19 Vaccination Required
**Linguistic Requirement
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