Marketing Director

3 months ago

Mississauga, Canada Fiserv, Inc. Full time

**Calling all innovators - find your future at Fiserv.**

We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.

**Job Title**

Marketing Director

Clover, from Fiserv, simplifies the lives of small business merchants with an all-in-one, tailored Clover Merchant Platform that helps merchants; accept payments easily, run the business more efficiently, and identify opportunities to grow the business. The Clover Merchant Platform provides the software, hardware, and services that restaurant, retail, and service merchants need to run all aspects of their business more effectively.

**What does a successful “Marketing Director” do at Fiserv?**

You will help define, execute and manage the business unit’s go-to-market strategies and directly lead the supporting Marketing program for Fiserv GBS Canada. GBS Canada goes to market under the Clover brand for small and medium sized business (SMB) opportunities and primarily under the Fiserv brand for larger pursuits. You will manage a team of 3 to 5 direct reports. You will be involved in full-funnel marketing strategies, sales enablement and cross-functional coordination.

**What you will do**:

- Create and advance the development and implementation of direct channel marketing campaigns through customized strategies focused on lead generation via paid ads
- Develop and maintain a marketing strategy for social media to increase online engagement and generate sales/leads
- Monitor marketing budget, with specific attention to the effectiveness and impact of current marketing campaigns and strategies
- Monitor marketing metrics for all campaigns; compile analytics and insights
- Identify new strategies, methods and tactics to execute marketing goals
- Communicate and negotiate with ad agencies, marketing staff, and product marketers
- Address problems and troubleshoot campaigns
- Analyze customer feedback and campaign performance

**What you will need to have**:

- Bachelor’s degree in Business, Marketing, Economics or similar discipline
- 8+ years experience as a marketing leader, ideally with considerable experience in B2B marketing
- 8+ years lead generation or B2b marketing strategy for social media experience
- Strong project management experience
- Background in marketing productivity tools and all social media platforms with a strong ability to engage viewers and followers, leverage monitoring tools for insights

**What will be great to have**:

- Familiarity with relevant Canadian guidelines and legislation e.g. PIPEDA
- Working knowledge of SEO, Google Analytics, landing page optimization
- Demonstrated working knowledge of traffic and conversion campaigns through social media platforms
- MBA

LI-VA1

Thank you for considering employment with Fiserv. Please:

- Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).

**What you should know about us**:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune_®_ magazine's "World's Most Admired Companies" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.

**Our commitment to Diversity and Inclusion**:
**Warning about fake job posts**:
Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local law enforcement.

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