Marketing & Comms Team Lead

6 months ago

Hamilton, Canada McMaster University Full time

**Schedule**
Monday - Friday 8:30 a.m. - 4:30 p.m. Hybrid

**Education Level**
Bachelor Degree in marketing, communications or related field of study.

**Career Level**
Requires 4 years of relevant experience

**Job Summary**:
Responsible for planning, developing, implementing and evaluating the department’s marketing and communications strategies, plans and initiatives both internal and external. Collaborate with departments, university and third-party partners to deliver campaigns, events, promotions, advertising and public relations that align with the department’s business goals, strategic priorities, and mission.

**Purpose and Key Functions**:

- Develop strategic marketing and communication plans, ensuring marketing objectives and target demographics are clearly defined and aligned with business objectives.
- Assign responsibilities among the marketing team and monitor progress, ensuring initiative objectives and deadlines are met.
- Project manage and execute marketing campaigns and initiatives, including allocating, distributing and prioritizing work tasks to marketing team
- Coordinate and project manage events, conferences and workshops both internally and with external community partners, assigning team tasks accordingly.
- Manage internal and external marketing and communications agencies and vendors, ensuring alignment to plans, budget, business objectives and brand standards.
- In collaboration with the Assistant Director, develop and determine creative direction for internal and external advertising, promotions and communications.
- Liaise with management, program managers, information specialists, operations, program associates and other relevant partners to identify marketing opportunities and gain consensus on developing prospect and student relationship plans and strategies.
- Collaborate and consult with marketing team and relevant departmental teams to develop comprehensive program marketing plans that align with program and departmental annual plans.
- Work with marketing team to develop and implement reports and dashboards to inform management for future benchmarking and strategic planning.
- Provide advice on the market potential of new programs and strategies to promote enrolment and engagement
- Identify, manage and optimize marketing technology solutions, including CRM, website platforms, social media management system and Mosaic registration integrations.
- Lead departmental committee meetings to advance CRM and website architecture, user and customer experience and collaborate on broader tech implementations (i.e., Mosaic).
- Coordinate research, develop surveys and conduct interviews and focus groups for prospects, students, community, partners and other market segments.
- Oversee, coordinate and manage the collection, delivery, entry, verification, management, analysis and reporting of quantitative and qualitative research initiatives.
- Develop, implement, and analyze the marketing budget, including forecasting, reconciling and allocating expenditures.
- Prepare estimates of time and resources required for a variety of events and initiatives
- Research and present annual competitive reviews, SWOT and PEST analysis.
- Oversee and develop internal and external communications and public relations programs.
- Develop and deliver presentations at conferences and workshops.
- Serve on various University committees relating to marketing and student experience.
- Remain current with marketing trends, and developments in new technologies and social media platforms Remain current with Canadian and international government legislation, ethical standards, and policy documents which relate to marketing, data collection, privacy, and accessibility.
- **Supervision**:

- Provide lead hand supervision and be responsible for the quality and quantity of work of others.
- Provides orientation and shows procedures to others Has ongoing responsibility for supervising the work of up to 5+ continuing employees
- **Requirements**:

- Bachelor Degree in marketing, communications or related field of study. Requires 4 years of relevant experience.
- **How To Apply**

**Employment Equity Statement**

McMaster University is located on the traditional territories of the Haudenosaunee and Mississauga Nations and within the lands protected by the “Dish With One Spoon” wampum agreement.

The diversity of our workforce is at the core of our innovation and creativity and strengthens our research and teaching excellence. In keeping with its Statement on Building an Inclusive Community with a Shared Purpose, McMaster University strives to embody the values of respect, collaboration and diversity, and has a strong commitment to employment equity.

Job applicants requiring accommodation to participate in the hiring process should contact:

- Human Resources Service Centre at 905-525-9140 ext. 222-HR (22247), or
- Faculty of Health Sciences HR Office at ext. 22207, or
- School of Graduate Studies at ext. 2

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