Digital Product

4 weeks ago

Edmonton, Canada Oxford Properties Full time

Why join us?

Are you looking to join an innovative, global real estate company who builds communities and connects people to exceptional places? If so, we would love to tell you our story.

At Oxford, our culture is truly one of a kind. Across business lines and around the world, we embrace the complex and tackle opportunities with speed and agility. We are ambitious and humble, forward looking and service-focused. We get stuff done, and have fun doing it We take great pride in contributing to the communities where we live. We believe that what is good for the environment is good for business. Together we deliver exceptional experiences to our over 2 million daily customers.

We are looking for a highly motivated Digital Product & Community Specialist to join our team at Kingsway Mall. Reporting to the Marketing Manager, in this role, you will support the retail team in the day-to-day operations of Kingsway Mall, providing outstanding service to our tenants and customers.

You will be a key member of an engaged, high-reaching team - part of a world-class, winning culture that prioritizes people development and focuses on long-term growth. We take pride in leading the industry by earning respect through every interaction, every day. We go above and beyond to protect and grow relationships by anticipating needs, being honest and considerate, and valuing tenants as genuine partners.

As a member of this team, you will be responsible for building and cultivating the community of adopters for all digital products at Kingsway Mall.

Executing local engagement strategies aligned to KPI’s of each product

Collaborating with local and national colleagues to launch, on-board and off-board products as required.

As a member of the team, primarily responsible for on-the-ground promotion of initiatives, the Product Specialist will collaborate closely with Marketing Managers and SMBE’s to ensure that messaging, programs and metrics closely align with the strategy and marketing program built and maintained by national marketing strategies.

Reporting to Property Marketing Manager, The Digital Product & Community Specialist will support the user experience across the full cycle of the customer journey for all digital platforms and provide:
(Expertise & Ownership)

Oversee the site performance of the retail tech stack

Be the primary community champion and lead for digital products at Kingsway Mall with colleagues, employees, tenants and shoppers

Be known as the best source of information for digital products at Kingsway Mall

(Collaboration)

Act as liaison with Kingsway Mall employees, tenants, specifically content owners and early adopters/end-users

Manage community engagement programs and on-the-ground activities related to the promotion of new products (launch & on-board)

Work with marketing team on execution of community marketing efforts as outlined in the marketing plan -promotion/adoption strategies.

(Analysis & Evaluation)

Collaborate with Data, Insights team for monthly and quarterly reporting

Provide actionable monthly analytics insight to ensure goals and objectives are achieved

Responsible for regular cadence of QC & QA for all products

Reporting and follow up of issues management with each digital vendor.

Provide feedback and execute improvements based on learned experience to product manager

Create, monitor and evolve product feedback loop and share findings with national digital team

Collaborate with key stakeholders across the business/national team/steering committee/sponsor to share learnings

What We’re Looking For

Minimum 2 year in digital/user experience/site optimization/digital community management type role

Post-secondary education in Business/Commerce or Marketing, Digital Marketing

Exceptional interpersonal skills highlighted by excellent verbal and written communication skills

Excellent leadership capabilities

Knowledge of product feedback loop processes and project management tools

Excellent understanding of the evolving digital landscape and SEO best practices

**Our story**:
Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and business builder. It builds, buys, and grows defined real estate operating business with world-class management teams. Established in 1960, Oxford and its portfolio companies manage approximately C$87 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, life sciences, hotels, alternatives and credit in global gateway cities and high-growth hubs. A thematic investor with a committed source of capital, Oxford invests in properties, portfolios, development sites, debt, securities, and real estate businesses across the risk-reward spectrum. Together with its portfolio companies, Oxford is one of the world’s most active developers with over 80 projects currently underway globally across

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