Lead Generation Specialist

2 months ago


Guelph, Canada Intrigue Media Full time

**About You**:
You are a PPC ace and your specialty is driving results for businesses through both paid search and social media advertising. You’re always thinking of how to best manage and optimize marketing campaigns across multiple platforms, including Google, Meta, LinkedIn, and more, and in a variety of industries to maximize results.

You have the ability to write and design ads in a way that captivates targeted audiences and drives conversions for clients. As a problem solver, you enjoy digging deeper into data to optimize your strategy and run successful ad campaigns.

If you are comfortable managing a roster of ongoing client campaigns and you are creative, detail-oriented, and hungry for success, this role is for you.

**Job Benefits**:
Check out our Perks page to learn about the benefits of a career with Intrigue.

**Compensation**:
Compensation is a salary, ranging from $55,000 to $70,000. Additional compensation-related perks are outlined on our website.

**The Role**:
As a Lead Generation Specialist at Intrigue, we will look to you to create and run high-performing paid campaigns using Google Ads, Meta Ads, and more You will work with clients across a variety of industries to meet their goals, create campaigns that align with their brand, and follow best practices for paid campaigns for each platform.

**Here’s what that looks like**:
You will:

- Create new strategies_
- Create fully integrated paid ad campaign strategies and build marketing plans for clients that include ad spend recommendations, for high-performing, results-oriented campaigns.
- Manage successful paid ad campaigns_
- Ads accounts set up, conversion tracking & event set up, and audience creation & management.
- Keyword & competitive research.
- Campaign creation: writing & designing compelling ads that generate conversions.
- Optimize & report on the performance of your campaigns_
- Manage & monitor client accounts, including ad spend budgets.
- Define and meet key performance targets.
- Report and analyze data in Google Ads and Facebook Insights and cross-analyze with data in Google Analytics to provide key insights and recommendations on campaign performance.
- Ensure proper conversion tracking, attribution, and consistency across websites and platforms.

**What we’re looking for**:
Our Lead Generation Specialist will come to us with **multiple years of proven, strong experience **working with Google Ads and Meta Ads, all relevant and up-to-date certifications, strong copywriting skills, and experience working in Google Analytics.

**Your skills and experience include**:

- Proven strong, successful Google Ads and Facebook Ads experience (minimum 4 years working across multiple platforms).
- Experience in the following areas is considered an asset:

- Display, YouTube, Pinterest, LinkedIn, Microsoft, etc.
- You are certified in the following areas:

- Google Ads & Google Analytics certified
- Facebook Ads certified
- Experience in optimizing accounts to improve performance
- Experience creating strategies (including ad spend budgets), implementing and optimizing them to produce results
- Proven skills in ad copywriting (English)
- A creative mindset to create high-performing ads
- Experience using Facebook Ads and Business Manager
- Leadership & proactive problem-solving skills
- Experience with landing page development (WordPress and Unbounce) and conversion rate optimization (CRO) is an asset

You embody the following attributes:

- Strong communicator and active listener
- Resiliency and a passion for personal growth
- Organized and detail-oriented
- Excellent time management
- Positive attitude
- Hungry for success
- A learner’s mindset
- Relish challenges
- Honest, even when it’s tough
- Follow through on promises and commitments
- Enjoy working in a fun and fast-paced environment



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