Marketing Specialist

2 weeks ago

Guelph, Canada The Skyline Group of Companies Full time

As a Marketing Specialist, you will play a key role in promoting Skyline Wealth and Skyline investment products. Your overall goal will be to work with our marketing team and stakeholders to create relevant content and integrated marketing strategies while maintaining focus on our shared goal of creating meaningful value and an exceptional experience for our customers, our people, and our communities.

**What you'll be doing**:

- Execute quarterly integrated marketing campaigns, including developing audience targeting plans, and vendor relationships.
- Brainstorm and develop ideas for creative marketing campaigns based on market trends and competitor analysis.
- Seek opportunities to push marketing tactics across multiple channels to increase the campaign’s reach and longevity.
- Collaborate with the sales team to plan and execute timely and relevant promotional campaigns and events.
- Identify innovative media channels in collaboration with the Digital Marketing Team to create new campaigns with the objective of generating new leads and brand awareness.
- Take ownership of new marketing and content strategy initiatives by ensuring adequate planning, execution, and monitoring of marketing activities.

**What we look for**:

- A marketing strategy expert, you love everything about developing marketing strategies from conception to evaluation (especially the financial aspect - some may call you a metrics guru).
- Someone with a passion and appreciation for both traditional and digital marketing.
- Your multi-tasking and organization skills give others a run for their money.
- Deadlines are part of this role, so you gotta love them
- Innovators, innovators, innovators. Did we say innovators?
- Experience working with salespeople.
- Professionalism It means so many things, but to us it’s about taking pride in the quality of service we provide to our customers.
- Post-secondary degree in Marketing or related field.
- Five years of equivalent workplace marketing experience.

**Why you want to work here**:

- You get a thrill from creating superior content that really appeals to your audience and most importantly, providing superior customer service.
- Being creative while managing multiple projects is how you want to spend your time.
- You want to be a part of a great team that celebrates individuality, as well as supports and builds people up.
- Working for a growing company that supports environmental stewardship and social responsibilities gives you great satisfaction.
- You want to work for a company that encourages work-life balance.

Skyline Wealth is a company that seeks individuals who are positive, team players, innovative and forward-thinking. Individuals who are always looking for ways to break out of the mold and test boundaries (if Compliance allows for it ha-ha). You will be joining a company and team of people that is hard to imagine that exists - and they can’t wait to meet you.

**_ Be a part of Skyline - Grounded in Real Estate, Powered by People, Growing for the Future._**

5XZdhD3SOz

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