Demand Generation Specialist

2 weeks ago

Toronto, Canada TheAppLabb Full time

**Title: Demand Generation Specialist**

**Date: February 24th, 2023**

**Functional Area: Marketing**

**Reports to: Marketing Director**

**The Opportunity**

**Role Summary**

A demand generation specialist is a dynamic and motivated self starter with a passion for experimenting and diving into data to iterate on our strategies to drive success. They are an expert in utilizing multiple channels and campaigns to drive growth and contribute directly to revenue and profits. They have a proven track record of increasing sales revenues and exceeding personal targets; ideally with a demonstrated results in the custom software development industry.

**What you will do (Role Responsibilities)**
- Devise, research, execute, and optimize a portfolio of growth-oriented, ROI-focused digital marketing strategies, including but not limited to SEM (SEO and paid search), paid social, and other potential paid digital marketing channels
- Develop, manage, and evolve our organic growth strategy and SEO roadmap, to meaningfully grow our audience and expand our brand awareness
- Drive success across all existing core digital channels by managing budgets and bids and maximizing search performance, web traffic, and conversions
- Analyze and report on all digital marketing metrics—including SEO performance, web traffic, ad performance, leads, conversions, and more—and proactively identify trends and opportunities for expansion
- Use data to analyze the impact and results of multi-channel campaigns to plan yearly, quarterly, and monthly demand generation objectives
- Create and manage funnel-based landing pages to support and augment demand generation campaigns
- Create and manage “nurture campaigns”, reporting dashboards & lead lifecycle automation to increase conversions with HubSpot marketing tools
- Support the redesign of, and ongoing updates to our company website
- Other duties, as assigned

**What you'll need (Required Qualifications)**

**Formal Education or Equivalent**

University degree/ diploma in marketing, advertising, sales, business administration, or equivalent.

**Years of Experience**
- 3+ years of experience in demand generation using digital media ad platforms in a B2B environment.

**Competencies**
- Good communication skills
- Problem solving
- Detail oriented and organized
- Willingness to work in a small fast-paced team environment
- Accountability and Ownership

**Specialized skills, knowledge or certifications unique to this role**
- Extensive expertise with Google Ads (text, display, video), social media ads (LinkedIn, FB, Instagram, Twitter, YouTube, Reddit), SEO tools, A/B testing tools, CRMs (Hubspot) and marketing automation tools (HubSpot) in a B2B environment.
- A good understanding of digital marketing tools and concepts, such as Google Analytics/GA4, Tag Manager, Search Console, conversion tracking and conversion rate optimization.
- A knack for creating, launching, and continuously optimizing effective PPC campaigns; properly setting up conversion tracking, testing strategies to bring down the cost and maximize conversions, and using modeling to determine PPC effectiveness
- Experience in A/B testing, experiment design, campaign analysis
- Experience optimizing Wordpress websites and landing page creations to effectively support multiple marketing campaigns
- Experience working with and managing channel partners and vendor partners to get projected results

**Why you’ll love TheAppLabb**:
We are proud to be certified as a “Great Place to Work, Canada”. We're a motivated team with laser-focused mission to create exceptional experiences. At TheAppLabb, our culture is geared towards creativity, collaboration, and flexibility.
- We adopt a remote-first working model with a work/life balance you can brag to your friends about
- Premium Medical, Dental, Vision and Life insurance plans through Manulife
- We give you tools to stay healthy, mentally, and physically with access to multiple wellness resources including Manulife EAP and counselling services
- We also reward your efforts to stay healthy with our incentivized wellness programs
- Paid vacation time and additional personal days and sick days
- Coaching and Learning and Development to ensure you have the training and education you need to thrive in your career
- We add a bit of sparkle to your special days with our birthday surprises and special day celebrations
- A diverse leadership team with an open-door policy to help you grow and succeed at your career goals
- Monthly town hall celebrations for all employees to meet and connect with each other, align the Company to the same goals, build our Company culture and celebrate awards
- Acknowledge and recognize employee efforts by having monthly awards (Employee of the month, Employee with Most Growth, Leadership Award etc.)
- We encourage a healthy lifestyle by incorporating fitness challenge incentives in our Company
- Employees have the freedom to choose their own equipment wh

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