Marketing Manager

3 weeks ago

Hamilton, Canada Transnomis Solutions Full time

**About Transnomis**:
Serving over 200 municipalities, Transnomis Solutions specializes in advanced cloud-based road information management and communications solutions for municipal and regional governments. We are looking to accelerate the rollout of our recently launched geo-based Road Permitting Solution throughout North America, with an initial focus on Canada.

**About you**:
You'll be working closely with the leadership, sales team, and product stakeholders to help design and execute persona-based campaigns that will drive results across all buying stages and channels.

You are detail-oriented, organized, and deadline driven, adaptable and open to learning and trying new things, and are looking for the opportunity to shape a marketing strategy from the ground up.

Reporting to the CEO, we are hybrid workforce, working remotely at home, we regularly meet in person at our office throughout the year on a scheduled basis, for team building and material company updates.

**What you will do**:

- Implement an account-based marketing playbook to drive qualified leads (MQA’s) and grow pipeline in our key markets.
- Work with Sales and Product to develop an ideal customer profile and targeted messaging and marketing strategy for each stage of the buyer’s journey.
- Develop and execute multi-channel campaigns from concept to execution.
- Directly support sales enablement.
- Develop our social media presence (Linkedin) and monitor, listen and engage to build awareness for our brands.
- Develop and monitor key metrics to ensure campaigns are meeting objectives and revenue targets, and a positive return on investment (ROI).
- Identify new markets and channels and partnerships to increase our revenue growth opportunities.
- Manage the creation of new campaign and content assets including landing pages, collateral, standard presentations, paid search, and social assets.

**Experience**:

- 3+ years of marketing experience in an account-based SaaS environment.
- Previous Govtech experience an asset.
- Demonstrated experience developing and executing successful marketing campaigns.
- Strong working knowledge of Linkedin, Salesforce, HubSpot and MailChimp.
- Exposure to SEO, Google Analytics, and marketing automation tools a benefit.
- Understanding of web design best practices and content strategies and Word Press.
- Degree or Diploma in business, marketing, communications, or a related field.

**Compensation**:
Transnomis offers a competitive salary and bonus, 2 weeks vacation and company paid benefits and professional training and development opportunities.

**Job Types**: Full Time, Permanent, Hybrid position

**How to Apply**:
**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Paid time off
- Vision care

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (required)

**Experience**:

- related work: 3 years (required)

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