Manager, Marketing

4 weeks ago

Hamilton, Canada Mohawk College Full time

**Manager, Marketing & Media Strategy** Status**:Full Time

**Hours**: Monday - Friday, 35 hours/week

**Home Campus**: Fennell

**Payband**: 10

**Rate of Pay**:$77,520 - $96,900

**Posting Date**:March 29th, 2023

**Closing Date**: April 4th, 2023 at 7:00 pm EST

We support and encourage the contributions of our diverse employees. We are committed to nurturing an equitable, diverse and inclusive (EDI) environment for everyone who learns and works at Mohawk College. We believe the rich diversity among our students and the communities we serve should be reflected within our workforce. As educators we believe it is important to act and show leadership in advancing the principles of equity, diversity and inclusion in our community.

Mohawk College is currently recruiting for our next

**Manager, Marketing and Media Strategy**

The Manager, Marketing and Media Strategy will manage the development, tracking, reporting, analysis and optimization of all media plans/buys across all media channels including broadcast, print, digital, social and out-of-home. The incumbent will assist in meeting the overall College Strategic Enrolment Management (SEM) activities and targets.

The incumbent will assist with planning and developing general marketing initiatives, annual recruitment and specialized campaigns, lead generation activities, and content development across multiple platforms. The incumbent will provide advice on use of marketing budget media funds.

The incumbent will assist in the development of marketing assets, social media activities, and web recruitment activities. The position will focus on the development of the student market (full-time and part-time) and will formulate the strategy to support growth across all demographics. The incumbent will lead the development of SEO-focused website content to drive recruitment traffic to programs, services, faculty, students, and why Mohawk features.

The incumbent will be required to align all activities to the existing Marketing strategy as well as the overall College strategic plans. The incumbent will manage the day-to-day work of the Marketing team.

**Responsibilities**:
The duties of this position include, but are not limited to:

- ** **Source and develop various innovative marketing and promotional tactics and develop fully integrated media plans.
- Track, analyze results, and report on return on investment.
- Work with internal stakeholders/clients including Academic, Registrar’s Office, Recruitment, and Corporate Reporting to present effective media plans and will use available data to assist in reaching the target audience. In addition, the incumbent will develop relationships with media partners to develop channels to reach prospective students, through traditional and non-traditional media.
- Plan, negotiate, and buy all media purchases and oversee the media budget.
- Guide marketing team members in the development of campaigns and media placement opportunities and will be required to provide ongoing updates of the effectiveness of the campaigns.
- Work with various stakeholders to ensure all opportunities to generate leads are maximized, and develop content that supports recruitment initiatives and priorities.
- Analyse and report on the results and effectiveness of all lead generation activities.

**Guide content strategy and development**
- ** **Uses proven SEO techniques to enhance and improve website content to drive recruitment traffic to the Mohawk College website
- Writes/edits/produces marketing content for the Mohawk College website, social media, video, and other promotion mediums.
- Works collaboratively with the web team to plan, write and edit content for the Mohawk College website

**Oversee on-going social media activities and related analytics**
- ** **Monitor all social media activities and manage the work of the marketing team
- Provide guidance and support around activities and reporting tactics.
- Keep up with best practices and will share opportunities and make recommendations to the Marketing and Recruitment team and academic areas.

Other duties as assigned.

**Qualifications**:

- A minimum of a three-year post-secondary education in Marketing, Advertising, Business Administration/Management, Communications, Public Relations, or related field; or equivalent combination of education and experience.
- Minimum of seven years of work experience related to developing content and marketing media strategies, with some prior management experience. Experience in a post-secondary education or advertising agency setting is an asset.
- Understands the value and role of content; ability to write, produce and align content with marketing and recruitment activities, campaigns and initiatives across all platforms
- Ability to plan and buy media campaigns across all channels; and ability to analyse and report on all media
- Prior management experience and training; ability to train and manage staff
- Budget and operations management
- Excel

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