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SEO Content Specialist

4 months ago

Etobicoke, Canada Meridian Credit Union Full time

**About this opportunity**

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Meridian Credit Union is looking for a technically savvy SEO Content Specialist, responsible for organic SEO optimization for websites under the Meridian Group of Companies banner.

The SEO Content Specialist will work closely with the Content Writer/Strategist, the Senior Manager, Digital Platforms, the technical website team, and the broader marketing agile teams.

**Please note: this will be a 12 month approx. contract role**

**Is this role right for you? In this role, you will**:
**Strategy and Planning**
- Collaborate with the broader marketing team to develop strategy and SEO roadmap.
- Develop optimization strategies to increase Meridian’s search results ranking for our various lines of business including but not limited to Retail, Business, Wealth, and Credit Cards.
- Determine measurable goals that can show improvement tied to marketing efforts.
- Perform ongoing keyword research, discovery, and optimization plans for new relevant keywords to use throughout the website.
- Research and analyze competitor sites.
- Develop and implement link building strategy.
- Review and evaluate landing pages for SEO enhancements and opportunities to add schema
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

**Execution**
- Monitor on and off page performance using SEO tools, including Google Analytics.
- Identify issues related to technical SEO and work with development partners and technical team to implement.
- Write compelling, optimized copy for web pages and blog posts.
- Make content updates and implement SEO optimizations within the.
- Execute tests, collect, and analyze data and results, identify trends and insights to achieve maximum ROI on organic search.
- Analyze website analytics data for insights.
- Optimize copy and website and blog pages for campaigns as well as larger initiatives.
- Be the primary point of contact for SEO vendor relationship.

**Communication and collaboration**
- Collaborate with the technical team and development partners to ensure SEO best practices a followed consistently.
- Collaborate with SEM team; capitalize on SEM strategies that may drive traffic for keywords we can’t rank highly for organically.
- Work with content team and strategists to drive SEO in content creation.
- Work with the technical team to ensure SEO best practices are properly implemented.
- Build and monitor reports within the SEO platform.
- Share insights and reporting with the broader marketing team on the monthly basis.
- Act as the SEO champion, educating the broader team and partners on the basics and benefits of SEO.

**We’d Love to Work with You If You Have the following skills and abilities**:

- Minimum of 7 years of experience working with websites, digital marketing, and SEO platforms.
- Degree in Computer science, IT systems, Marketing, Business, or equivalent work experience.
- Experienced with Google Analytics and Google Search Console tools.
- Experience with SEO tools such as SEMrush and Ahrefs and BrightEdge
- Understanding of user experience and the customer journey.
- In depth understanding of content management systems, website structure, and link building.
- Experience in financial services an asset.
- Experience with Kentico (or comparable CMS) an asset.

**Knowledge, Skills, and Abilities**
- Advanced understanding of all three levels of SEO; technical, on-page, and off-page.
- Significant knowledge of SEO strategy and analytics.
- Expert understanding of keyword research and content gap analysis.
- Exceptional written and oral communication skills.
- Keen understanding of website accessibility standards.
- Knowledge of BrightEdge or similar SEO monitoring and optimization platforms (Conductor, Site Improve, etc.).
- Proven problem-solving skills.
- Flexible and adaptable within a dynamic environment

**Office Location: 3330 Bloor Street West, Toronto**
- Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is very important to us._

**What's in it for you?**
- We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success
- You'll get to work with and learn from diverse industry leaders, who have hailed from top organizations around the world
- Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues
- This isn't your typical "corporate" job. We work hard and we have fun

**Who we are**:

- Meridian is Ontario’s larg