Manager, Social Media Content

5 months ago

Etobicoke, Canada Meridian Credit Union Full time

**About this opportunity**

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

We’re seeking a creative and strategic storyteller to lead our content marketing efforts. As the Content Marketing Manager, you’ll define and execute content strategies, including social media and search engine optimization (SEO). Your role involves collaborating with a cross-functional team to create engaging content, maintain our brand voice, and help set up the organization for growth.

You’re passionate engaging, growing and educating audiences with working knowledge of building short and long-form content across digital channels.

Meridian has high-reaching growth aspirations, and a market-leading content strategy is required to meet our objectives. This role is critical to the success of our business and it’s a great opportunity to join and help craft an evolving brand.

**Key Responsibilities**
- **KPIs**:Drive traffic, engagement and lead generation for Meridian to support favourability and business growth across B2C and B2B markets.
- **Collaborate**: Partner with Communications and other business units to create a content strategy aligned with key business goals, and own the annual content calendar, gathering input from cross-functional teams.
- **Member Stories**: Manage the Member Story process, showcasing Meridian’s brand attributes with respect to our Members.
- **Creative Collaboration**: Brief internal creative teams and work with external production teams to capture content.
- **AI Tools**: Leverage AI tools (Canva, CoPilot) for creative content assembly and asset management.
- **Short-Form Focus**: Partner with the Digital team to create short-form content for financial confidence.
- **Notification System**: Implement a system to notify the organization of new content availability.
- **Data-Driven Optimization**: Regularly analyze publishing results and establish benchmarks for performance improvement.

**Social Media**:

- **Strategic Direction**: Define the organic social media strategy, identify new channel opportunities and content formats.
- **Program Development**: Develop campaigns aligned with engagement targets, follower growth, and web traffic goals.
- **Team Coordination**: Oversee end-to-end execution by your team, ensuring consistent voice across channels in collaboration with the Brand and Creative team.
- **Monitoring and Support**: Monitor engagement and provide recommendations on future tactics, content and testing opportunities.
- **Boosting**: Guide your team on what content to boost, and ensure we are capitalizing on the most engaging pieces.
- **Social listening and community engagement** across all channels (Facebook, Instagram, X / Twitter, YouTube, and Tiktok).

**Search Engine Optimization**
- **SEO Strategy Oversight**: Oversee the development and execution of the SEO strategy.
- **Keyword Research Support**:Guide keyword research to align with content strategy, leveraging tools like SEMRush.
- **Local and Branch SEO Supervision**: Monitor local search and branch SEO strategy, utilizing Google and Apple business listings and relevant tools.
- **Data-Driven Insights**: Analyze on-page performance data using GA4 and other tools for lead generation.
- **Review Website Management**: Maintain positive relationships with review websites to enhance Meridian’s visibility and manage our online reputation (Google Listings).
- **Content Optimization Training Coordination**:Coordinate training for content creators across Marketing and Communications teams to optimize content for SEO.

**Resource Management**
- Own content, social media and SEO budgets.
- Manage a small team of two (2) social media and SEO specialists. Provide guidance and support and nurture their growth.
- Several stakeholders across the organization including Communications, ESG, Retail and Wealth and Business Banking.
- The internal Creative team and Marketing team.
- External content and creative agencies, content producers and others as required.

***What you can bring to Meridian**:

- 5+ years of proven storytelling experience in a Content Marketing Manager role.
- Hands-on expertise with generative AI tools (Canva, CoPilot, Bing Chat).
- Familiarity with digital asset management platforms and workflow tools (Jira, Confluence).
- Strong understanding of SEO best practices and web optimization.
- Demonstrated ability to develop content from concept to publication.
- Deep awareness of internet culture, trends, memes, and viral content.
- Skill in adapting brand voice across various formats.
- Proficient in collaborating with external stakeholders (influencers, brand partners, customers).
- Effective decision-maker who navigates ambiguity and embraces change.
- Knowledge of the Financial Industry is an asset.

**Office Location: 3330 Bloor Street West,

  • Social Media Manager

    4 months ago

    Etobicoke, Canada UNQ Social Inc. Full time

    Responsibilities: - Develop and implement social media strategies to increase brand awareness and engagement - Create, curate, and manage all published content (images, video, written) across social media platforms - Monitor social media channels for trends, opportunities, and conversations relevant to the brand - Engage with followers and respond to...

  • Social Media Content Creator

    5 months ago

    Etobicoke, Canada SWEETIE PIE HEAD OFFICE Full time

    Job Summary: **Duties**: - Produce high-quality content for websites, blogs, social media, and other digital platforms - Conduct in-depth research on industry-related topics to develop original content - Collaborate with the marketing team to create content strategies that align with company goals - Optimize content for SEO to increase visibility and...

  • Social Media Manager

    5 months ago

    Etobicoke, Canada JouJou Hair Studio Full time

    JouJou Hair Studio is expanding and seeking a dynamic Social Media/Content Creator with a passion for Marketing, Public Relations, and Social Media. Your mission is to elevate the brand to new heights by contributing to its expansion and success. As the go-to person for social media, you'll play a key role in developing and implementing a corporate social...

  • Social Media Manager

    5 months ago

    Etobicoke, Canada Correct by CA Full time

    Join CORRECT by CA as a Full-Time Social Media Manager! Are you passionate about social media and ready to make an impact in the beauty and luxury industries? We're seeking a talented Social Media Manager to join our team in-person on a full-time basis. With a competitive salary of $3,000 per month and a two-year contract, this is an exciting opportunity...

  • Social Media Content Creator

    2 weeks ago

    Etobicoke, Canada Unholy Donuts Full time

    **Overview** New location! Unholy Donuts, 234 Browns Line, Etobicoke **Duties** - Develop high-quality written content for websites, blogs, social media, and marketing materials. - Conduct thorough research to ensure content accuracy and relevance. - Optimize content for SEO to improve search engine rankings and visibility. - Collaborate with graphic...

  • Manager, Social Media

    5 months ago

    Etobicoke, Canada Woodbine Entertainment Full time

    **JOB SUMMARY** Woodbine Entertainment Group is looking for a highly creative and ambitious social media and content leader that is proactive, results-driven and has a work ethic to match. Is that you? If so, as Woodbine Entertainment’s Manager of Social Media and Content, you will promote the sport of horse racing, betting and our many entertainment...

  • Social Media Manager

    3 months ago

    Etobicoke, Canada NLD Full time

    At Next Level Design, we are passionate about creating beautiful, functional, and inspiring spaces. As a leading interior design company, we specialize in transforming residential and commercial environments through innovative design solutions. We’re looking for a creative and driven Social Media Content Creator to join our team and help us share our...

  • Social Media Specialist

    5 months ago

    Etobicoke, Canada Humber Full time

    **Social Media Specialist, GRMC - I/O (1-Year Contract)** - (26718) **Find Your Spot at Humber** At Humber, our career paths open up a world of infinite possibilities for you to explore. People are at the heart of the Humber experience. Here, every day we work shoulder to shoulder to deliver excellence, and in doing so, we redefine what it means to be a...

  • Social Media Coordinator

    5 months ago

    Etobicoke, Canada Red Label Vacations Full time

    **Position**:Social Media Coordinator **Reports to**:Social Media Manager **Department**:Marketing, Communications, Analytics & Creative Services **Location**:Remote / Toronto *** This position calls for a mix of creativity, innovation, and sharp organizational skills to amp up our social media presence. You'll be in charge of creating and rolling out...

  • Social Media Coordinator

    5 months ago

    Etobicoke, Canada The Borough Health & Wellness Full time

    **About Us**: The Borough is a centre for health and wellness comprised of a variety of health care professionals who provide services to support our community in the areas of physical, spiritual and mental health. The Borough believes in providing a quality patient care experience from the start to finish. We pride ourselves on bringing the personal touch...

  • Social Media Manager

    5 months ago

    Etobicoke, Canada ExRide Inc. Full time

    Automotive startup is looking for a part-time Social Media Manager. Duties include - Creating weekly content (Minimum 2 posts per week for FB, IG and 1 per week on LinkedIn) - Growing the social media following - Managing any ads on Facebook, Instagram or Google (Paid search, later possibly YouTube) with support from Eric. - Providing reporting and...

  • Social Media Marketer

    5 months ago

    Etobicoke, Canada Inheritus Inc. Full time

    **Position Overview** As the Social Media Marketer, you will be responsible for developing and executing social media strategies that enhance our brand awareness, engage our audience, and drive traffic to our digital channels. You will work closely with the marketing and content teams to create compelling and relevant content that resonates with our target...

  • Social Media Specialist

    5 months ago

    Etobicoke, Canada Meridian Credit Union Full time

    **About this opportunity** At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are. As a Social Media Specialist, you’ll play a crucial role in shaping our brand presence across digital channels....

  • Content Strategist

    1 month ago

    Etobicoke, Ontario, Canada Woodbine Entertainment Group Full time

    Job SummaryWoodbine Entertainment Group is seeking a creative and enthusiastic leader to oversee betting content strategy and production as we innovate the next generation of racing and wagering enthusiasts. This position will lead and strategize all daily wagering content for both internal media brands and external media partnerships, with a primary focus...

  • Content Strategist

    1 month ago

    Etobicoke, Ontario, Canada Woodbine Entertainment Group Full time

    Job SummaryWoodbine Entertainment Group is seeking a creative and enthusiastic leader to oversee betting content strategy and production as we innovate the next generation of racing and wagering enthusiasts. This position will lead and strategize all daily wagering content for both internal media brands and external media partnerships, with a primary focus...

  • Restaurant Social Media

    4 months ago

    Etobicoke, Canada Bramble Full time

    We are four beautiful and fun restaurants all with very different personalities located at Bloor & Royal York Looking for someone with experience in restaurant social media - creating reels/taking some what decent photos and whatever the latest trend is with how to hashtag. This position would also involve organising some events for the restaurants to host...

  • Social Media Coordinator

    5 months ago

    Etobicoke, Canada NOGU Studio Full time

    SOCIAL MEDIA / COMMUNICATIONS SPECIALIST NOGU is an award winning high growth jewelry brand with a focus on inclusivity and giving back to meaningful causes worldwide. We are looking for the next rock star to work with our young, energetic and incredibly talented team in Toronto. You’ll be creating and managing unique, original content on a daily basis,...

  • Social Media Marketing

    3 months ago

    Etobicoke, Canada Sign N Drive Auto Group Full time

    **Overview** **Duties**: - Develop and implement social media strategies to increase brand awareness - Create engaging content for various social media platforms - Monitor social media channels and respond to comments and messages - Collaborate with the marketing team to create cohesive campaigns - Analyze social media data to track performance and...

  • Social Media Specialist

    5 months ago

    Etobicoke, Canada Flame Wise Ink Full time

    **About Flame Wise Ink**: Flame Wise Ink is a dynamic progressive tattoo studio in West Toronto. Our passionate team of artists is dedicated to turning our clients' visions into captivating pieces of art. With a commitment to creativity and innovation, we've built a loyal community of tattoo enthusiasts who trust us with their body art needs. We are seeking...

  • Social Media Coordinator

    2 months ago

    Etobicoke, Canada Sign N Drive Auto Group Full time

    **Overview** We are seeking a talented Social Media Specialist to join our team. It is FULL TIME 6 DAYS a week position!! MUST BE FLUENT IN ENGLISH!! **Duties**: - Create engaging content for various social media platforms - Monitor social media channels and respond to comments and messages - Collaborate with the marketing team to create cohesive...