Marketing Agency Google Ads Expert

3 weeks ago

Barrie, Canada HCI Marketing and Communications Inc. Full time

**Marketing Agency Google Ads Expert (Remote)**

**Who We Are**:
HCI Marketing and Communications is an integrated marketing services agency for the tech sector. We powerfully connect our clients, their customers and B2B tech markets in ways that grow our clients’ businesses. We are growing and looking for strategic thinkers with technical aptitude who are motivated to drive client success and provide service with excellence.

**What We Do**:
HCI provides B2B tech marketing and public relations services, from defining target buyers and creating lead-generation campaigns to developing content and securing press interviews for our clients. We provide exemplary marketing services that embrace engineering creativity. Client initiatives are handled with care, excellence, and industry-focused expertise. As a virtual agency, we work remotely across multiple time zones and languages, within a structure where the needs of clients and staff alike are understood and cared for.

**Responsibilities Include**:

- Manage all aspects of Google Ads campaigns for multiple clients in the B2B tech sector
- Use Google Ads to drive a variety of online marketing campaigns that complement client objectives
- Create and optimize ad campaigns and paid search landing pages
- Optimize landing pages to align with target keywords
- Draft ads and landing pages
- Continuously monitor actual search terms and add negative keywords as needed
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Research and identify target keywords for the campaigns and ad groups to fit clients’ goals and budgets
- Analyze client and competitors’ existing Google Ads campaigns and mine for keywords and opportunities
- Analyze organic keyword performance to understand what keywords need to be paid vs. organic ranking
- Maximize use of research, tools, and dashboards to track performance over time, draft and present detailed monthly reports, analyze results to identify patterns and trends, demonstrate ROI, and achieve KPIs

**Who You Are**:

- You understand search engine optimization (SEO) and search engine marketing (SEM)
- You have Google Ads certification (an asset)
- A professional who demonstrates a creative and strategic mindset
- A team player whose ego is checked at the door, you accept constructive criticism and take a collaborative approach
- Clever, resourceful, sharp. You understand technology quickly and can jump in and make an immediate impact. You can fly by the seat of your pants when you must
- Committed. You genuinely care about your clients and colleagues and nurture those relationships
- Proactive, organized, detail oriented, and exceptionally responsible. You keep your manager/team apprised of project status and bring issues to the forefront when challenges arise with timing, client, and resources
- Quality of work and how it’s presented matter to you. You never send something to a client that isn’t first-class
- You have wisdom, integrity, discretion, and a high respect for confidentiality
- You recognize the importance of tracking and reporting your time consistently
- You have a degree in digital marketing or a related business field (an asset)

**Your Skills**:

- Analytical: You analyze and make strategic recommendations based on data and industry knowledge. You use marketing analytics and other forms of external feedback to ensure continuous improvement. If we need an upgraded tool/subscription to better service our clients, you proactively identify that need.
- Plan development and execution: You develop and lead the execution of Google Ads campaigns
- Strategic: You work closely with your clients’ internal teams, know their business goals, and have a strategy and timeline for meeting goals with targeted, measurable initiatives
- Flexible: You meet clients where their needs and capabilities are, flexibly managing plans to achieve goals and priorities, working within their unique parameters
- Buyer-focused: You develop campaigns and messaging that strategically and effectively target audiences to move them through the buying journey
- Time-efficient: You manage your time effectively, make the most of your time allocation for each client, and respect the time/budget you’re given
- Big picture: You are forward-thinking and see the bigger picture
- Small details: You ensure every client deliverable meets the highest standards of quality
- Technically astute: You have ongoing and recent hands-on experience with digital marketing tools
- References: You have recent client, colleague, and supervisor references who are happy to sing your praises in all areas above

**Tool knowledge**
- Google Ads, Google Analytics, Google Tag Manager, Semrush
- Proficiency with Microsoft Office Suite (particularly Outlook, Word, PowerPoint, Excel, and network file systems such as SharePoint)

**Job Type**: Par

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