Associate Brand Manager

2 months ago

Toronto, Canada Mondelēz International Full time

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

**How you will contribute**

You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation

**More about this role**

**What you need to know about this position**:In this role, you will have the opportunity to lead the future of our Confectionery business, working on Canada's favorite brands such as Cadbury, Mini Eggs, Toblerone, Sour Patch Kids & Maynard’s As a part of this role, you will have the chance to work on a broad scope of projects to build your marketing skills including:

- ** Brand Equity and Strategy.** Develop and execute marketing and brand strategies in partnership with a team of cross functional partners. Present and share plans with the sales team to ensure commercial alignment and execution.
- ** Analysis and Insights into Action. **Proactively monitor brand performance along with key competitors across the market. Take key insights to provide recommendations on maximizing growth opportunities and actions to take.
- ** Brand building and In-store activation**: build brand equity in Canada by developing remarkable creative & media working with our agency partners and internal team of experts.
- ** Innovation and Renovation. **Build a pipeline of consumer first and customer centric innovation. Lead development of innovation and renovation alongside cross functional teams.
- ** Cross-functional Leadership.** Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, packaging designs/suppliers, etc.) partners.
- ** Budget Ownership. **Identify and manage the brand’s budget spend to effectively execute plans; Own the overall budget and manage it with key partners.

**What extra ingredients you will bring**:

- Growth mindset, can-do attitude, and strong track record delivering results
- Collaborative leadership anchored in positive relationship building
- Experience in a CPG environment & food would be considered an asset
- Creative thinking, learning agility, positivity and resilience when dealing with challenges
- Strong presentation and storytelling skills to inspire internal team members & sales partners.
- Entrepreneurship and proactive mindset, ability to lean in and deliver results autonomously.

**Education / Certifications**:

- Bachelor’s Degree is required

**Job specific requirements**:

- Minimum of 2 years work experience in a marketing role
- Ability to thrive in and handle ambiguity & fast paced environment
- Ability to build and deliver against strict timelines
- Ability to work collaboratively with a cross functional team

**Travel requirements**:Minimal travel required

**Work schedule**:Full time (M-F)

No Relocation support available

Business Unit Summary

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday

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