Search Engine Marketing Specialist
1 week ago
The Sporting Life Group, is member of the Fairfax Financial Holdings Limited company, and is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life and Team Town. Operating from coast to coast, both Golf Town, Sporting Life and Team Town’s fleet of stores inspire Canadians to get outside and live an active lifestyle, whether it’s playing some of Canada’s top golf courses, running through community trails, experiencing the exhilarating feeling of the hills, or any sports activity in between fit for the individual or whole family.
Come work with us Experience what it’s like to work in a fun and engaging environment where you’ll be challenged and inspired to contribute to both brands and surrounded by like-minded teams who have a passion for the game of golf, are devoted to outdoor and team activities and sports.
**What You'll Do;**
As a Search Engine Marketing Specialist for Sporting Life Group, you will play a pivotal role in shaping and executing our paid search marketing strategies across our three banners Golf Town, Sporting Life and Team Town Sports. You will be at the forefront of research, planning, and management of our paid search marketing channels, including Google Adwords, Bing Ads, and Google Analytics. Your ability to conceptualize, implement, and oversee digital assets and marketing campaigns will be crucial to our success.
- Develop and execute SEM Strategy and campaigns, encompassing Search, Display, and Youtube platforms.
- Manage end-to-end campaign lifecycle, from creation and optimization to post-launch analysis and adjustment.
- Conduct thorough keyword research to uncover new opportunities and identify negative keywords, ensuring budget optimization and relevance.
- Create compelling ad copy on a weekly basis to support our promotions and initiatives.
- Track analytics, report on key performance indicators (KPIs), and derive actionable insights to drive business objectives.
- Collaborate closely with cross-functional teams such as marketing, design, and e-commerce to understand briefs, align with promotion calendars, and provide creative feedback.
**What You'll Bring;**
- 3+ years of Experience with Google Ads, Google Editor is must
- Proven work experience owning a brand’s SEM media channels
- Strong analytical skills with a creative mind informing strategy
- Thorough understanding of SEM media best practices and latest trends
- 1+ years of experience with Google Analytics and Data Studio
- Background in eCommerce and retail is ideal
- Good to have - Programmatic Campaign experience, Salesforce experience
Sporting Life Group is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.
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