Social Media Director

2 months ago


Port Carling, Canada PattyMac Inc. Full time

**Job Overview**

**Duties**
- Develop, implement, and manage social media strategies across various platforms including Facebook, Instagram, and Tik Tok.
- Create engaging content tailored to each platform, utilizing tools such as Adobe Creative Suite and Adobe Illustrator for visual design.
- Monitor social media channels for trends, customer feedback, and engagement opportunities to enhance brand visibility.
- Conduct research on industry trends and competitor activities to inform content strategy and optimize performance.
- Utilize Hootsuite or similar tools for scheduling posts, tracking engagement metrics, and managing multiple accounts efficiently.
- Collaborate with the marketing team to align social media efforts with overall digital marketing campaigns.
- Analyze performance metrics using Google Analytics and SEO best practices to refine strategies and report on results.
- Stay updated on the latest social media trends, tools, and best practices to continuously improve our approach.

**Requirements**:

- Proven experience in social media management or digital marketing with a strong portfolio showcasing successful campaigns.
- Familiarity with e-commerce platforms is a plus.
- Proficiency in Adobe Creative Suite (including Adobe Illustrator) for content creation.
- Excellent research skills with the ability to analyze data effectively.
- Strong communication skills with a knack for storytelling through digital mediums.
- Ability to work independently as well as collaboratively within a team environment.
- A passion for staying ahead of industry trends and emerging technologies in social media marketing.
- Ability to take and edit professional photos
- Ability to take and edit reels
- Ability to manage social media accounts including instagram and tik tok
- Have Graphic design experience

Pay: $50,000.00-$70,000.00 per year

**Benefits**:

- Dental care
- Flexible schedule
- Work from home

Schedule:

- Monday to Friday
- Weekends as needed

**Experience**:

- Marketing: 1 year (required)

Work Location: Hybrid remote in Port Carling, ON P0B 1J0

Expected start date: 2024-10-28



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