Digital Strategist Coordinator

6 months ago

Toronto, Canada MLSE Full time

**Company Description**
At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

The Global Partnerships team at Maple Leaf Sports & Entertainment (MLSE) is a dynamic and innovative group dedicated to creating and nurturing strategic partnerships that drive value for their partners, fans, and organizations. Global Partnerships focuses on building long-term relationships with leading brands and organizations, offering a range of partnership opportunities from naming rights and branding to digital integrations and experiential activations. Through their partnerships, they aim to enhance the vibrancy of their teams and venues, contribute to the growth of sports and entertainment in Canada, and leave a lasting legacy in the communities they serve.

We are looking for a Digital Strategy Coordinator to join our Media Integrations team in the Global Partnerships department to help support digital planning and execution of partnership marketing campaigns, both in our Live Nation & MLSE Sports Teams partnerships businesses. Reporting to the Digital Strategist, Global Partnerships, you will focus on the development and sales of digital marketing partnership programs for both Live Nation Canada and MLSE Sports teams.

You will be responsible for creating and coordinating digital marketing plans across both Music and Team digital ecosystems, which include social media, websites, and apps. You will operate with both the Media Integrations and Live Nation teams and will help plan/execute our partners’ media strategies across music and sports team ecosystems.

By becoming an expert on our digital ecosystems, you will be a key contributor to compelling multi-platform marketing solutions for current and prospective music and sports partners. You are both creative and analytical, with a passion for media planning, digital marketing, social media, emerging technology, and content creation. Your motivation comes from working on teams that deliver award-winning marketing programs in the fast-paced environment of live sports and music.
- Coordinate and support digital marketing partnerships for new and existing MLSE/Live Nation partners across Ticketmaster.ca and MLSE Sports Team ecosystems.
- Prepare and update reporting to various Live Nation and Ticketmaster stakeholders on deliverables and revenue actualized through completed campaigns.
- Support & coordinate digital-specific projects and campaigns, which can include social media content marketing, ad campaigns, proprietary app projects, and implementation of new technologies.
- Help define success, and monitor and measure the performance of digital strategies and tactics.
- Participate and support new business pitches.
- Help prepare briefs and presentations for internal and external partners.
- Speak and present to clients and internal departments on digital media recommendations and industry best practices.
- Attention to detail and ability to prioritize your workload, calendar and ,responsibilities.

**Qualifications**:
- A degree in digital media, communications, or marketing is preferred but not required.
- Knowledge and/or experience with Microsoft Excel, PowerPoint, and Figma/Photoshop.
- A desire to create award-winning marketing programs for brands in the music and sports space.
- An energetic and positive self-starter that works best under mínimal supervision.
-

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