Vp, Audience and Insights
2 weeks ago
Company Description
We are champions for meaningful progress, helping our clients to win, keep and grow their best customers. With best-in-class services and solutions in media, CXM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.
**Job Description**:
The **VP, Audience & Insight** is the lead of the Audience & Insights team supporting Canada's media and creative service line. This person will report to the President of the media service line in Canada.
This person is responsible for leading the generation of insights to support us in our journey to know people better than any other agency. As such, the role will support audience research, media strategy, activation, brand research and media effectiveness teams. Using research, data, and analytics techniques, this role will help answer client business questions and establish/implement best practices. They shape and package what we think for clients to act on. They are business forward; a creative thinker, this person is always in search of the numbers, the ‘why’ behind the numbers, and ‘what’ do we do next.
**Key Accountabilities**
- ** Champion of the best in class for research as that evolves for media, brand and creative.**:
- ** Push our research partners to do more and better to help us solve critical business and audience questions for our clients**:
- Create new product offerings for our clients to generate revenue and deepen our relationships with clients
- Drives cross-functional collaboration, working closely with client leadership teams to drive meaningful quantitative and qualitative research solutions to inform campaign audience strategy
- Develop audience approach using a mix of syndicated and proprietary resources to identify and understand opportunity audiences and support the performance
- Work closely with performance, media effectiveness and investment to connect the dots between understanding audiences through to activation to then closing the loop.
- Help steward our position of critical metrics around attention
- Develop competitive insights to further understand the competitive landscape and marketplace, including knowledge of Pathmatics, SimilarWeb, SEMRush and more
- Recommend innovative and solutions-oriented approaches tied to actionable media and marketing implications
- Support on new business initiatives and organic growth of existing clients
- Develop process around project management with support from Growth to help the team track revenue, and growth and manage projects with excellence
**Qualifications**:
- Post-secondary Degree or Diploma in Media, Advertising, Marketing or in related field
- 8+ Years in an agency (media or creative) in research and audience
- Thrives in a dynamic and fast-paced working environment and is an effective time-manager
- Has agency or research experience in a client-facing role; with experience managing one or more direct report(s)
- Has excellent organization and communication skills, both written and verbal
- Experience with Numerator, Numeris, Pathmatics, similarweb, Kantar, Ipsos or Environics is required.
- Has an ability to work both independently and collaboratively across multiple functions (analytics, strategy, investment, creative)
- Has the drive to want to deliver next and challenge the status quo
Additional Information
LI-ME1
-
Audience Services Coordinator
1 day ago
Toronto, Canada University of Toronto Full time**Date Posted**:05/15/2024 **Req ID**: 37354 **Faculty/Division**: VP & Provost **Department**: Hart House **Campus**: St. George (Downtown Toronto) **Position Number**: 00056300 **Description**: **About us**: About Us - Hart House Hart House is a centre for experiential education outside the classroom at the University of Toronto. Since it opened in 1919,...
-
Vp Commercial Trading
7 days ago
Toronto, Canada Dentsu Media Full timeCompany Description We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed...
-
VP, Strategy 1:1 Practice Lead
2 days ago
Toronto, Canada FCBSIX Full timeAbout the role: FCB/SIX is seeking a VP of Strategy, 1:1 Practice Lead to join their team. As the VP of Strategy, you will spearhead the development of strategic CRM recommendations for multiple clients, ensuring that each solution is deeply rooted in data-driven insights and customer-centric princ
-
VP of Sales
3 weeks ago
Toronto, ON, Canada Humanintegrityhr Full timeVP of Sales - Technology and Software Sales Opportunity in the Public Transit Sector Our client is at the forefront of the electric vehicle (EV) revolution, embarking on a journey to redefine urban mobility with our client's cutting-edge technology and sustainable solutions. Their leadership team comprises executive alumni from Meta, Tesla, TikTok, and...
-
Digital Insights Manager
3 weeks ago
Toronto, Canada Fidelity Investments Full timeDescription Job Posting - Digital Insights Manager At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned...
-
VP, Corporate Banking
3 weeks ago
Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group! Job Overview/Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
VP, Corporate Banking
4 weeks ago
Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group! Job Overview/ Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and,...
-
VP, Corporate Banking
3 weeks ago
Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group! Job Overview/Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
VP, Retail Operations
4 weeks ago
Toronto, ON, Canada Tokyo Smoke Full timeVP, Operations (Corporate Stores - Ontario) Full-Time Reporting to the President, VP, Operations, Corporate Stores will manage and oversee all corporate stores across Ontario, Manitoba, Saskatchewan and Newfoundland to Tokyo Smoke head office staff and retail operations. The VP, Operations, Corporate Stores will oversee all Regional Managers across...
-
Consultant, Audiences, Digital Commerce
3 days ago
Toronto, Canada CIBC Full timeWe’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...
-
Vp of Finance
4 weeks ago
Toronto, Canada Acerta Analytics Solutions Inc Full time**Help us transform precision manufacturing!** Acerta is leading the future of manufacturing quality. Our ML/AI solution understands the digital thread of data for every vehicle and leverages that understanding to help our customers - global automakers and suppliers - dramatically improve their quality. We've built a predictive quality analytics solution...
-
Program Manager Office of The Vp
4 weeks ago
Toronto, Canada Workplace Safety and Insurance Board Full timeThe Program Manager will be a proactive leader and instrumental in providing the VP support in making key decisions for the Cluster/Division. Assist the VP through coordination and project management of Cluster/Division responsibilities, including the gathering of research and analytical information necessary to facilitate executive decisions and...
-
Manager, Analytics
4 weeks ago
Toronto, Canada TD Bank Full time413629BR Enterprise Data & Analytics Toronto, ON July 11, 2023 Company Overview Department Overview The Analytics and Information Management team supports the entire Canadian Auto Finance organization with reporting, data consulting, strategy and ad-hoc analyses from product development, sales and loan acquisition to operations and servicing...
-
VP, Corporate Banking
3 weeks ago
Toronto, ON, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group! Job Overview/ Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
VP, Corporate Banking
2 weeks ago
Old Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group!Job Overview/Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
VP, Corporate Banking
2 weeks ago
Old Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group!Job Overview/Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
VP, Corporate Banking
3 weeks ago
Old Toronto, Canada Collins Recruitment Group Full timeOur client, a well established and respected global financial institution is expanding its wholesale Canadian banking group!Job Overview/Purpose The main tasks and responsibilities of the Vice President – Wholesale Banking (VP) are to both support front office staff and credit analysts with a view to improve the productivity of the team and, in certain...
-
Vp, Corporate Development and Strategy
4 weeks ago
Toronto, Canada McCain Foods (Canada) Full time**Position Title**:VP, Corporate Development and Strategy **Position Type**: Regular - Full-Time **Position Location**:Toronto HQ **Requisition ID**: 25070 **Job Purpose**: Reporting to the Chief Strategy and Growth Officer, the Vice President of Corporate Development and Strategy will be responsible for leading the company’s corporate development...
-
Vp, Client Acquisition and Engagement
5 days ago
Toronto, Canada Aviso Wealth Full time**Aviso Wealth**: **The Opportunity**: We’re looking for a VP, Client Acquisition and Engagement to join our Online Brokerage & Digital Wealth team. This role can be mostly remote, however we will on occasion require you to come onsite to our office at 151 Yonge St, Toronto, ON. Reporting to SVP, Head of Online Brokerage and Digital Wealth, the VP,...
-
Vp, Financial Planning
4 weeks ago
Greater Toronto Area, Canada AutoTrader.ca Full timeReporting to the Chief Financial Officer, the Vice President, FP&A will be a key member of the finance leadership team focused on providing a broad range of ad-hoc financial and business analysis support. This is an opportunity to work on exciting new projects and initiatives, along with the CEO, CFO, and others in the executive team. TRADER is seeking a...