Media & Digital Marketing Manager (Maternity

6 months ago

Toronto, Canada Humanise Full time

Glassroom is looking to fill the Media & Digital Marketing Manager position for it's client, a leading global player in the luxury spirits industry, with a portfolio of over 50 premium and super premium brands.

As Media & Digital Marketing Manager, you will work closely with the local Marketing team, as well as Global Marketing Capabilities team, to accelerate the brand's growth and Digital Marketing transformation in Canada. You will also be working in a one-team context to manage the Canadian company’s relationship with Glassroom, including optimizing the resourcing and deployment of approximately $4 Million in media spend. This role will be instrumental to managing and executing Canada’s overall marketing and digital marketing activities, working with both external agencies and partners for brilliant execution and implementation.

Sound exciting? It should

The mission of this role is to strengthen the client's presence consistently across media and digital channels, fostering consumers' online engagement and consideration, and driving the efficacy of our digital content deployed along consumer and shopper journeys.

**KEY RESPONSIBILITIES**

**Media**:

- Lead media agency to develop strategic plans and ensure agreed
plans for all media activities are executed with best practices.
- Work hand-in-hand with Glassroom to set up Media Mix Modelling for
the client's portfolio.
- Regular management and tracking of media approvals and spends across
brands and at the portfolio level via close discussions with Glassroom.
- Sharing of performance and execution insights for total media regularly with key stakeholders.
- Connection and media planning process as part of brand planning, to ensure consumers are at the core of our media strategies and that defined KPIs are in place.
- Locally deploy the media (both traditional and digital) strategy across the
ecosystem of Paid and Organic channels, supporting Brand Managers as they plan, implement, and leverage media channels to deliver brand marketing objectives.
- Achieve excellence in Paid Digital Media campaigns, managing the execution of activation (e.g Paid Social, Display/Video, Paid Search, Programmatic, eCommerce media etc.), including performance measurement and optimization.
- Lead customer relationship management strategy and
- Manage data governance, working with legal, IT and DPO to ensure the Canadian market is compliant with local privacy and data collection laws.
- Data collection and hygiene strategy to grow opt-in, engaged contacts across
the portfolio and develop new touchpoints for acquisition.
campaigns across the portfolio.

**Website & SEO**:

- Lead website management and SEO strategy on localized sites across the portfolio.
- Manage the CMS for websites across the portfolio to optimize user journeys,
content to reduce bounce rate, increase time on site and online revenue.
- Manage the SEO agency to accelerate blog and content strategy across the
portfolio to increase organic traffic.
- Report on search insights to the business as part of strategic planning and
quarterly business reviews.

**Organic Social**:

- Lead organic social, listening and amplification strategies.
- Manage organic social media agency and assist in the development of brand
playbooks.
- Manage organic social and competitive listening dashboards on Sprinklr.
- Manage Ambassador program, content creators and influencer identification,
negotiation and programs.
- Work in close partnership with local Marketing roles and Global Digital Marketing, ensuring consistent media strategy deployment, how to best leverage data to develop new insights and measure effectiveness.

**Budget setting and Agency briefing**:

- Collaborate on briefs, budgets, reports and results analysis.

**Cross-channel campaign planning/management**:

- Coordinate with Experiential Marketing, PR, Social & Advocacy, Customer and Channel Marketing, Brand House and eCommerce leads.
- Manage Glassroom and external partners/publisher relationships.
- Manage local media and digital agency leads, in-line with Global agreements.

**KEY RELATIONSHIPS**:
***:
**Internal**:

- VP Marketing.
- Digital Media Specialist.
- Local Consumer Marketing, Customer & Channel Marketing, Sales, Finance, IT.
- Global Digital Marketing team.

***:
**External**:

- Media, PR, and Social Digital Agencies.
- Media vendors/publishers.
- Key global partners (Facebook and Google).
- Creative agencies.
- Other external services providers (Content performance measurement tools, content production freelancers, etc.)

**SKILLS**
***:

- Knowledge of Google Ads, Google Analytics, Google Campaign Manager/Ad servers, Facebook Business Manager, YouTube and Online Video networks.
- Knowledge of programmatic buying platforms (Google DV360).
- Ad verification tools (MOAT, Double Verify)
- Social listening/publishing platforms (Sprinklr, Socialbakers, Hootsuite, Brandwatch).
- SEO tools (SemRush, Kwfinder, Search Console).
- Content performance

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