Marketing Experiential Lead

5 months ago

Vancouver, Canada Dilawri Group of Companies - BC Region Full time

**Looking for a great opportunity to work in Canada’s largest Automotive Group? Join the Family today, the Dilawri Lifestyle is waiting for you**

**Dilawri Group of Companies** is currently looking to fill the position of **Performance Marketing Lead.**

**Job Summary**

Reporting directly to the Director, Retail Marketing, the Marketing & Experiential Lead, BC Region is responsible for managing, developing, and executing all experiential and traditional marketing initiatives, supporting customer retention and lead generation (sales, service, parts) for the ultra-luxe brands/dealerships under their purview. As the primary point of contact for those brands/locations, this role requires close collaboration with internal and external stakeholders agencies, and vendors to develop and implement effective yearly marketing plans, monthly tactical campaigns, experiential activations, sponsorships, digital updates, social media strategies, and other ad hoc tasks.

Other responsibilities include staying updated on best practices, delivering best-in-class customer experiences, and remaining informed about Dilawri
- and OEM-mandated brand guidelines. The position requires strong attention to detail, strategic thinking, a positive, flexible, and solution-oriented attitude, and exceptional interpersonal skills.

**Duties and Responsibilities**
- Act as the day-to-day marketing contact for designated ultra-luxe dealerships/brands
- Manage events/experiential initiatives for dealerships as well as the BC Region
- Participate in OEM-mandated marketing meetings and offsite events
- Develop & execute yearly marketing plans for each dealership
- Align with each dealership’s General Manager on monthly vehicle priorities/promotions; submit robust briefs for creative executions that support sales & service programs
- Manage digital advertising programs (TRFFK) & SEO requirements
- Manage monthly advertising-performance reviews
- Manage local search platform content (i.e., Google Business Profile, Bing, Yelp)
- Oversee and/or execute all experiential/sponsorship requirements
- Review analytics and reporting, and provide insights to relevant stakeholders
- Manage all media buys (e.g., print, radio, etc.)
- Manage budgets, invoices, & coop requirements
- Manage social media accounts, including organic posting & reporting
- Perform monthly dealership audits (in-store experience & websites)
- Maintain clear lines of communication with National marketing about, e.g., store-level activations, new partnerships, donations, etc.
- Miscellaneous dealership support

**Secondary**
- Provide professional customer service and support to all stakeholders
- Follow establuished company policies and procedures
- Participate in meetings and training, as required
- Follow Health & Safety Program rules, as well as provincial Occupational Health & Safety regulations

**Qualifications***
- Education_

**_Skills_**
- Keen understanding of marketing best-practices
- Experience writing copy for a wide range of purposes
- Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, LinkedIn, YouTube)
- Knowledge of and experience in SEO, Google Ads
- Experience managing partnership/sponsorship activations, including events
- Able to multitask and prioritize projects effectively in a fast-paced environment
- Flexible team player, multitasker, and creative problem-solver
- Strong attention to detail
- Proven ability to be a team player, relationship builder, and company representative

**_Experience _**
- Three (3) years of marketing, PR, or related experience
- Experience managing and guiding a team/agency partner(s)
- Automotive/dealership retail experience is an asset

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