Manager, Marketing

4 days ago

Toronto, Canada CEM Benchmarking Full time

**Who are we?**

We are CEM Benchmarking, a global data and insights firm for institutional investors including pension funds, insurance companies, endowments, foundations, family offices and sovereign wealth funds.

Our blue-chip corporate and government clients represent $14 trillion in assets under management and over 50 million members. We provide them with objective insights to maximize value for money in both investments and pension administration. This helps our clients better understand where they stand and how to improve their performance. By improving our clients' performance, we, in turn, improve the financial well-being of pensioners globally.

How do we provide unique and actionable insight? By coupling the most extensive global database in the pension arena with unrivalled industry knowledge. All of this comes from experience - we have been at this since 1992. We were founded in Toronto, Canada and expanded to the UK more than a decade ago.

We work together in a small company ambiance where your contributions will be appreciated and your progress will be directly related to your ability and effort. Working at CEM, you will stretch your creative and analytical abilities while participating in the growth of a headline-making business.

**Our Opportunity**

Reporting to the Head of Client Experience, the Manager, Marketing will bring functional expertise and operational B2B marketing support to our firm to support its growth in the global institutional investor space. This role will also work closely with our Product and Business Development teams to understand our clients’ and the firm’s objectives, in order to design solutions accordingly.

**Main Responsibilities**:
**Marketing Campaigns**
- Develop concepts to enhance CEM's brand in our core markets.
- Build and maintain an integrated calendar of upcoming marketing and related events.
- Create marketing materials for each campaign, collaborating with the team.
- Generate warm leads for sales efforts and track campaign performance.
- Contribute to the design, branding, and content of CEM's website.

**Digital Channels**
- Develop and execute a plan to increase CEM's LinkedIn followership.
- Manage Peer Intelligence, our quarterly newsletter.
- Monitor and optimize web traffic, recommending improvements.
- Identify and recommend additional channels for exploration.

**PR and Press Relations**
- Maintain a list of relevant journals, blogs, and podcasts for CEM.
- Foster relationships with key journalists for access when needed.
- Coordinate press releases and manage related follow-up.

**You Bring**:

- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in developing and executing successful B2B marketing strategies.
- An understanding of the pension fund and institutional investor industry would be an asset.
- Strong knowledge of digital marketing platforms, including social media, specifically LinkedIn and Google Analytics.
- Experience with marketing automation tools, analytics platforms and CRMs, particularly Hubspot.
- Experience using project management tools including Trello and Jira
- Experience using simple design tools, specifically Canva. Adobe Creative Suite would be an asset.
- Outstanding written and verbal communication skills.
- Ability to work independently in a fast-paced environment.

**If You Seek**:

- The entrepreneurialism of a smaller venture married with the stability of an established firm.
- Opportunities to work with complex dataset to draw elegant insights.
- A hybrid work environment with both in-office and at-home flexibility.
- A curiosity-driven culture founded on a desire to improve lives.
- A team that is stronger for its gender, cultural and intellectual diversity.
- Camaraderie, collaboration, open communication and a high-trust environment.

**Then we want to hear from you

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