Marketing Specialist

2 weeks ago

Delta, Canada Sipco Innovations Inc. Full time

**POSITION**: Marketing Specialist

**POSITION TYPE**: Permanent

**LOCATION**: Delta, BC (Hybrid)

**REPORTS TO**: Chief Operating Officer

**BRIEF DESCRIPTION OF JOB PURPOSE**:
The Marketing Specialist will effectively plan, organize, and execute marketing projects to drive product and brand awareness. These responsibilities include digital and traditional marketing initiatives, public relations, and event support.

**DUTIES AND KEY RESPONSIBILITIES**:

- **Corporate**_
- Consistently embodies and models the adherence to the corporate values of the organization;
- Works effectively and relates well with others exhibiting a professional manner while striving to maintain constructive working relationships;
- Protects and maintains strict confidentiality of the company, its products, formulations and processes along with the personal information of all staff members;
- **Key Marketing Responsibilities**_
- Prepares an annual marketing plan with specific objectives aligned with SIPCO's strategic business plan with the support of Marketing Associate and the Chief Operating Officer;
- Plans and manages annual marketing budget with the support of Chief Operating Officer;
- Manages external freelancers, as well as agencies;
- Creates, implements, and analyzes digital marketing campaigns (Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Ads & Analytics, Amazon, Website optimization, Blog, Influencer Marketing);
- Works closely with the social media influencers;
- Plans, executes and participates in traditional marketing initiatives (print ads, product sampling, SWAG creation, and tradeshows);
- Works with the Marketing Associate and Sales team on collateral creation (videos, press releases, print ads, e-blasts, blog posts, POS materials, social media content, etc.)
- Responsible for project management in marketing department and makes sure all marketing efforts are executed as per the plan and on time;
- Tracks, analyzes, and reports performance of all marketing initiatives and ensure correct media positioning, ROI and KPl’s for online ad campaigns;
- Researches new advertising and market trends on an ongoing basis;
- Collaborates in the development of creative briefs and creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets;
- Assists in preparing and sending product samples and SWAG materials to customers;
- Collaborates with the distribution channel partners including distributors and retailers on joint marketing efforts;
- Submits weekly progress report;
- Submits Monthly Website and Digital Advertising reports.
- **Quality / ISO**_
- Works in an ISO certified company and complies with all applicable ISO requirements including Standard Operating Procedures (SOPs), Work Instructions (WIs) and quality assurance measures;
- Identifies non-conformances, initiating and resolving NCR’s;
- **Continuous Improvement & Teamwork**_
- Recommends and administers policies and procedures to enhance operations;
- Participates in weekly and monthly company meetings;
- Participates as a team player focused on the success and well-being of the company;
- Participates in and conducts cross training activities as required;
- **Misc.**_
- Promotes positive relations with partners, vendors, and distributors;
- Performs miscellaneous duties and projects as assigned and required;
- **Safety**_
- Adheres to all work safe requirements as applicable.

**KEY QUALIFICATIONS**:

- Diploma or certificate in Marketing is a MUST. Bachelor’s degree is preferred;
- Progressive experience of at least 5 years in Marketing, which should include Digital Marketing, Branding and New Product Launch;
- Exceptional working knowledge of WordPress, Google Analytics, Google Ads, Hootsuite;
- Experience with social ad platforms, specifically Facebook Business Manager and Instagram Ads;
- Working Knowledge of YouTube and TikTok is required;
- Strong writing skills for customer facing documents is required;
- Project management skills is a MUST; familiarity with Wrike is a plus (project management app);
- Excellent eye for detail;
- Proficient in Microsoft Office (Word, Excel, PowerPoint and Outlook);
- Experience with Adobe Creative Cloud;
- Strong analytical skills and data-driven thinking;
- Creative and ability to think outside of the box;
- Strong collaboration and teamwork skills;
- Respect timelines/deadlines and works well under pressure;
- Energetic, self-motivated with ability to work under mínimal supervision;
- Great at multi-tasking by working on multiple projects simultaneously, troubleshooting obstacles, and providing outstanding communication;
- Excellent written and verbal communication skills in English.

**Job Types**: Full-time, Permanent

**Salary**: From $65,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
-

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