Group Product Manager, Engagement and Retention

3 weeks ago

Toronto, Canada CIBC Full time

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

What you'll be doing

As a Group Product Manager you will report to Director, Targeted Credit Card Engagement and Loyalty Marketing, you’ll be responsible for
- Managing and lead the planning, execution and delivery of strategic initiatives for (i) base business product or service, operational initiatives, (ii) approved and prioritized initiatives such as product re-positioning, product launches, feature and/or pricing promotions..
- At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote._

How you'll succeed- Manage planning, development and execution of strategic initiatives,, external marketing campaigns and internal front line communications support required to execute programs. Assist in the development and lead the execution of credit card engagement Acquisition plan through researching to recognize marketing opportunities, identifying customer needs, and formulating a strategic plan to meet CIBCs profitability goals and the needs of credit card clients. Including development of customer marketing contact strategies, optimal product selection, and optimal client engagement management criteria distributed through all CIBC channels available. Manage planning, development and execution of other special projects as needed.- Evaluate the business impact of introducing new initiatives into the business. Participate in and influence the upgrade of new and existing strategies, programs, and initiatives by researching relevant data and developing proposals and recommendations. Research market activities to (1) ensure timely and comprehensive knowledge of target market and key customers is reflected in engagement plans and (2) identify and construct detailed proposed revenues for new opportunities.- Assist in the strategy development and oversee the design & execution of marketing programs/activities leveraging the Agile Go To Market procedures.- Support the Director in leading the Agile Go To Market activities, including managing the relationship with cross functional team members including Credit Card Product teams, Business Partner Marketing (BPM), Direct Marketing Campaign (DMC), Campaign Effectiveness, Digital Lead, Finance, and Campaign Fulfillment Operations.- Engage Legal and Compliance proactively to ensure that new and existing processes are fully compliant with internal and external policies; NIRA/NILA process.- Analysis.Evaluate the effectiveness of marketing campaigns by interpreting results and research and make recommendations based on key learning. Manage and conduct national credit card competitive analysis on a quarterly basis or on ad hoc basis.- Communication - Provide marketing and communications support on credit card engagement marketing material and internal communication, including product positioning, proof-reading & ensuring that product content is accurate and up-to-date.- Build Relationships
- Develop and maintain productive relationships with designated engagement marketing partners, Lines of Business peers, external consultants/vendors/suppliers and other key stakeholders within Retail Markets

Who you are- Comprehensive knowledge and experience (3-5 years) of targeted marketing practices, procedures and principles to implement engagement strategies.- Well developed knowledge of credit card and loyalty rewards credit products. Credit Card Engagement experience will be an asset- Well developed verbal and written communications skills.- Influencing groups or individuals over which one does not have direct authority., skilled at motivating and influencing.- Well-developed negotiation, influencing skills necessary to gain commitment and support to desired objectives.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential.- We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program.- Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
- Subject to program terms and conditions

What you need to knowYou need to be legally eligible to work at t

  • Retention Program Manager

    6 days ago

    Toronto, Canada Precisely International Jobs Full time

    Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers...

  • Manager - Underwriting - Group and Business

    17 hours ago

    Toronto, Canada Desjardins Full time

    At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should...

  • Senior Product Designer, Engagement

    4 days ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore , a wholly-owned subsidiary of PENN Entertainment  , empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and...

  • Senior Product Designer, Engagement

    4 days ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore , a wholly-owned subsidiary of PENN Entertainment  , empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and...

  • Senior Product Designer, Engagement

    4 days ago

    Toronto, ON, Canada Score Media and Gaming Inc. Full time

    theScore , a wholly-owned subsidiary of PENN Entertainment , empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and...

  • Senior Product Designer, Engagement

    4 days ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore , a wholly-owned subsidiary of PENN Entertainment  , empowers millions of sports fans through its digital media and sports betting products. Its media app ‘theScore’ is one of the most popular in North America, delivering fans highly personalized live scores, news, stats, and betting information from their favorite teams, leagues, and...

  • Product Marketing Manager

    2 days ago

    Toronto, Canada CoStar Group Full time

    Product Marketing Manager (Contract), CoStar - Toronto **Job Description**: **CoStar Group Company Intro**: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the...

  • Engagement Specialist

    3 days ago

    Toronto, Canada Sunnybrook Health Sciences Centre Full time

    Reporting to the Manager, Compensation, Engagement and HR Strategy to provide people solutions and programs that will support and enhance employee retention, engagement and organization performance. This role must work effectively with all areas in the people portfolio, regularly collaborating with HR, and Organizational Development, in support of the...

  • Group Product Manager

    5 days ago

    Toronto, Canada CIBC Full time

    We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are...

  • Tech Engagement Manager

    5 days ago

    Toronto, Canada Lone Wolf Technologies Full time

    **We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.** **With the diverse landscape of the real estate industry, we want diverse talent! We...

  • Customer Retention Coordinator

    3 weeks ago

    Toronto, Canada AWIN Group of Dealerships Full time

    How would you like to work with one of Canada's most prestigious and well respected automotive groups? Join Auto World Imports Network! Headquartered in Thornhill Ontario, we are a premier network of 24 luxury automobile dealerships as well as 3 state of the art collision centers in the Greater Toronto Area. Our company values its customers and employees...

  • Group Product Manager, Specialized Lending Products

    7 days ago

    Toronto, Canada BMO Financial Group Full time

    33 Dundas Street West Toronto Ontario,M5G 3C2 As the Group Product Manager for Specialized Lending, you will be responsible for managing products that help customers with customized needs including Students, Specialty Programs and Auto Loans. You will lead strategic portfolio initiatives and optimize portfolio financials. You will also be responsible for...

  • Product Manager, Sportsbook Engagement

    3 weeks ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore is looking for a Product Manager with demonstrated success in consumer products to join the Sportsbook Engagement team. As an enthusiastic and entrepreneurial product leader, you will manage, innovate, and execute on product initiatives that focus on the sports betting experience in both ESPN BET and theScore BET. The Product Manager will have a...

  • Product Manager, Sportsbook Engagement

    3 weeks ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore is looking for a Product Manager with demonstrated success in consumer products to join the Sportsbook Engagement team. As an enthusiastic and entrepreneurial product leader, you will manage, innovate, and execute on product initiatives that focus on the sports betting experience in both ESPN BET and theScore BET. The Product Manager will have a...

  • Product Manager, Sportsbook Engagement

    3 weeks ago

    Old Toronto, Canada Score Media and Gaming Inc. Full time

    theScore is looking for a Product Manager with demonstrated success in consumer products to join the Sportsbook Engagement team. As an enthusiastic and entrepreneurial product leader, you will manage, innovate, and execute on product initiatives that focus on the sports betting experience in both ESPN BET and theScore BET. The Product Manager will have a...

  • Product Manager, Sportsbook Engagement

    3 weeks ago

    Toronto, ON, Canada Score Media and Gaming Inc. Full time

    theScore is looking for a Product Manager with demonstrated success in consumer products to join the Sportsbook Engagement team. As an enthusiastic and entrepreneurial product leader, you will manage, innovate, and execute on product initiatives that focus on the sports betting experience in both ESPN BET and theScore BET. The Product Manager will have a...

  • Loyalty /Retention Specialist

    4 days ago

    Toronto, Canada Simply Smart Home Full time

    Job description About Simply Smart Home: Simply Smart Home Inc. is more than an HVAC company – we’re a community that values our employees' well-being and growth. We foster continuous learning through tailored training and development opportunities and prioritize career advancement with a focus on internal mobility. Our inclusive culture, championing...

  • Loyalty /Retention Specialist

    4 days ago

    Toronto, Canada Simply Smart Home Full time

    Job description About Simply Smart Home: Simply Smart Home Inc. is more than an HVAC company – we’re a community that values our employees' well-being and growth. We foster continuous learning through tailored training and development opportunities and prioritize career advancement with a focus on internal mobility. Our inclusive culture, championing...

  • Marketing Manager

    2 days ago

    Toronto, Canada CSA Group Full time

    Employment Status: Regular Time Type: Full time BUILDING A WORLD CLASS TEAM STARTS WITH YOU At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards,...

  • Loyalty /Retention Specialist

    4 days ago

    Toronto, Canada Simply Smart Home Full time

    Job descriptionAbout Simply Smart Home:Simply Smart Home Inc. is more than an HVAC company – we’re a community that values our employees' well-being and growth. We foster continuous learning through tailored training and development opportunities and prioritize career advancement with a focus on internal mobility. Our inclusive culture, championing...