Marketing Manager

2 weeks ago

Toronto, Canada CSA Group Full time

Employment Status:
Regular

Time Type:
Full time

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:
We are looking for an experienced, strategic Marketing Manager to join a marketing team that plays a critical role in the growth of CSA Group, ultimately leading to a safer world.

The Marketing Manager will set the strategic marketing direction for their respective areas with a focus on Advocacy, Memberships & Events.

A cross-functional role requiring;-
- Event Marketing- Event Planning support- Awareness-building advocacy campaigns and collateral support for Government Relations, Public Policy and Memberships- Volunteer member Recruitment, Engagement & Retention campaigns- Understanding of Standards Development, Government Relations, Public Policy, Events, and volunteer Memberships- KPIs & Reporting- Competitive Analysis & Research- Creative marketing tactic development- Value Proposition development- Budget Management

**Responsibilities**:
- Responsible for the creation of annual strategic marketing plans aligned to Standards strategic objectives.- Build integrated, omni channel marketing programs to support objectives across different channels in alignment with the overall Standards strategy.- Execute marketing plans with strategic tactics from start to finish.- Lead creative development of campaigns and support collateral for Government Relations and Public Policy departments- Lead creative development and execution of marketing collateral for events- Support event planning and execution activities for Memberships and sponsored events- Lead member Recruitment, Engagement & Retention campaigns- Support the development of relevant, engaging value propositions for key audiences (government, advocacy groups, etc.)- Manage departmental budget and recommend spending activity based on strategic objectives.- Establish budget forecasts aligning with plan activity & reconcile forecasted spend vs. actual each month.- Define KPIs & measurement plan based on strategic objectives.- Analyze & report on campaign and event results.- Identify gaps and make recommendations for marketing programs to meet required business objectives.-
- Collaborate with organizational counterparts to drive fully integrated campaigns (PR, Global Marketing Operations, Corporate Communications, Memberships, Government Relations, Public Policy).- Leverage the principles of project management to manage multiple projects and priorities at the same time.- Analyze ROI on all marketing activities and outline key areas of opportunity with a continuous improvement mindset.- Work with internal and external vendors to develop marketing collateral.- Provide excellent client service to our stakeholders internally and externally.- Champion the brand & use creative acumen to drive creative excellence.- Ensure campaigns are AODA compliant & support inclusion and diversity.

Education and Experience:
- College/university degree in marketing or business administration or equivalent experience in a sales/marketing role.- 7+ years of strategic marketing experience.- 5 years of demonstrable success in similar roles.- A seasoned professional with experience in strategic marketing and tactic implementation.- Non-profit experience is an asset.- Event marketing and event management is an asset.- Experience with volunteer organizations is an asset.

**Skills**:
- Strong attention to detail- Excellent written and verbal communication skills- Passion for non-profit marketing and driving results.- Strong ability to develop, execute and analyze marketing campaigns.- Proven project management skills and experience.- Up-to-date knowledge of marketing trends.- Demonstrated ability to lead/implement and influence change & influence without authority.- Bilingual (English, French) an asset
- CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion. We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued. Please contact us at _
- if you require accommodation in the interview process._

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