SEO Specialist

3 months ago

Toronto, Canada IDP Education Ltd Full time

**Who We Are**

At IDP we’re bringing the world a bit closer together each day through the power of education and English language testing. We’ve been innovating in this space for over 50 years and are just getting started. That’s why IDP is recognized around the world as a leader in global education services. We’re publicly traded on the Australian Securities Exchange (IEL:ASX) with a current market cap in excess of $8 billion, operate out of 62 counties, and our websites attract more than 100 million visitors every year.

Today, we’re making education more accessible, helping students and test-takers feel more connected and ensuring they’re able to perform better in both their schooling and ultimately their career through the power of our digital platform. Here’s how:

- With IELTS Online, we’re making the world’s most popular English language test for work, study, and migration available to people when they want it, where they want it, and how they want it.
- Our IELTS x IDP app makes finding, booking, and preparing for an IELTS test easier than ever. With an ever-growing feature set, including AI driven study recommendations, we’re ensuring anyone taking an IELTS test for migration or educational purposes is prepared to thrive.
- We’re leveraging the power of data to guide educational institutions, professional bodies, and governments the world over to ensure decisions are informed by the diverse needs, challenges and motivations of IELTS test takers, helping to create better outcomes for all.

**The Opportunity**

Did you know Canada is one of the world’s premier study destinations? Every year, hundreds of thousands of students come to Canada—And that number is growing. That’s why we’re rapidly expanding IDP Canada’s marketing team to meet consumer demand and deliver a world-class testing and student counselling experience here in Canada

The **Regional SEO Specialist** role is responsible for developing and implementing the organic search strategy in each business unit (Student Placement, and IELTS) within the region. As well as developing the site structure and regional strategy you’ll drive SEO strategy and implementation for IDP Canada, while supporting and helping the wider team to implement SEO best practices.

**What you’ll be responsible for**:

- Develop an organic growth strategy that works across the region to deliver tangible business outcomes (lead generation, organic traffic, and Ecommerce transactions).
- Co-ordinate with development teams, marketing teams to deliver the region’s strategy
- Ensure key pages are crawlable and indexable, along with maintaining basic schema markup, sitemaps, and redirects, to ensure IDP and IELTS websites can be easily understood by key search engines
- Run regular check and audits on relevant sites to ensure they continue to rank for existing terms and have basic optimisations like titles, meta descriptions, and other on-page optimisations
- Conduct audits to gauge the SEO health of the region’s websites from indexation, rankings, crawl rate, site speed and availability
- Determine and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address
- Collect and disseminate web metrics to demonstrate status and progress
- Determine and deliver actions required based on audit outcomes to yourself, developers and marketing teams to address
- Collect and disseminate web metrics to demonstrate status and progress
- Identify existing link opportunities and new local link building opportunities
- Put in place best practices for Google Business Profile listings
- Identify new content opportunities and coordinate with content writers to develop
- Auditing of existing content to identify content to improve and ways to minimise cannibalisation and duplication.
- Work with the IDP SEO Community and contribute experience and lessons learned
- Leverage successful SEO ideas / initiatives from across country and share that within the IDP SEO Community
- Act as one POC for all region SEO requirements
- Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality
- Strong team collaboration with regional Marketing team (Brand, Paid, Social, Automated, Operations)
- Manage budget and resource allocations effectively to deliver business priorities
- Exercise appropriate stewardship over IDP assets and intellectual property
- Expenditure is in line with agreed budget and business priorities

**About You**
- Bachelor’s degree or equivalent
- Minimum 3-5 years of experience in organic search space, local business optimisation, search engine ranking factors and on-page and off-page optimisation
- Strong understanding of content for SEO, on-page SEO, and Local SEO
- Strong understanding of keyword research, technical SEO, responsive site (mobile)
- Reporting & tracking SEO performance on regular basis

Must have good understanding of

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