Analytics and SEO Specialist

5 months ago

Toronto, Canada JENNY BIRD Full time

Hi, I'm Shannon from JENNY BIRD. I'm currently the Senior Director of Ecommerce and we're looking for an Analytics and SEO Specialist to join the team. I have worked at the company for a year and a half, and the growth and momentum of it has been both rewarding and motivating. As early as my first day on the team, I felt the company's mission of uplifting its community being lived out in the day-to-day, from the support team members provide each other, to the care that is given to each customer. It's a collaborative, ever-evolving environment, where you will have the opportunity to make a big impact.

As the Analytics and SEO Specialist you will provide the team with insights that enable data-driven decision-making, to grow ecommerce revenue. You will also develop and execute our SEO strategy to drive organic traffic. You have an energetic approach to taking on new opportunities, and you will use your data analytics and SEO skills to uncover those that will increase product discovery, elevate shopping experiences and boost the rate at which they convert.

Roles and Responsibilities
- Generate actionable insights that grow revenue and enhance the customer experience, through building insightful reports and dashboards, analyzing online customer behaviour and communicating analyses.
- Optimize web analytics infrastructure to track and identify strategic opportunities across channels and throughout the customer journey, and collaborate with the ecommerce and marketing teams to execute.
- Lead and implement our SEO strategy, including keyword strategy, page optimization, technical optimization, and authority development, collaborating with the web development, ecommerce and marketing teams.
- Optimize website architecture, content, and linking to improve ranking for target keywords.
- Develop and define measurement strategies to quantify the performance of ecommerce and SEO initiatives and compare against benchmarks and past performance.

**Qualifications**:

- 2+ years experience in ecommerce analytics and SEO
- Proven skills, education or applicable certifications in:

- Website analytics platforms (Google Analytics)
- Tracking infrastructure (Google Tag Manager)
- Visualization tools (Looker Studio)
- Behaviour analytics (Hotjar)
- SEO tools (SEMrush)
- Strong understanding of SEO and Google's web standards, proficiency in structured data/schema.org is a plus
- Highly organized with excellent attention to detail and a data-driven approach
- Ability to be both a self-starter and a team player, with strong interpersonal and communication skills
- Ability to manage competing priorities and thrive in a fast-paced environment
- Experience and familiarity with Shopify is a plus

Perks at JENNY BIRD
- 3 weeks vacation + 3 float days + Summer Fridays (we close the office early at 1 pm)
- Your birthday off
- A comprehensive benefits program + health care spending account
- Parental leave top-up
- Professional development budget to use towards courses and/or certificates
- Perks on JENNY BIRD products

Location
- We have flexible working arrangements for the team. Currently, our team is working remotely 2-3 days a week and are required to be in the office the other days
- Our office is located at The East Room at 507 King Street East

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual's race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

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