Communications Specialist

3 weeks ago

Edmonton, Canada NAIT Full time

Hybrid work environment; on-campus several days per week.

Are you a strategic and creative content producer who knows how to use social media to drive business outcomes? If you answered yes - this job may be for you

NAIT is looking for an experienced, innovative social media specialist to join the Department of Marketing and Communications. Reporting to the Senior Communication Manager, External Communication, the Communications Specialist (Social Media) manages NAIT’s corporate social media accounts and ensures all social media efforts align with NAIT’s priorities, brand and content strategy.

**Key Responsibilities**:

- Establish direction for social media within the context of a new content strategy, ensuring all social media efforts align with NAIT’s priorities and brand and are informed by social listening, audience insights and content performance
- Develop and maintain a social media content calendar in collaboration with other content producers in Marketing and Communications, as well as staff in NAIT business units
- Manage NAIT’s corporate social media accounts, including Facebook, Instagram, Twitter, LinkedIn and TikTok, ensuring consistency of brand and voice
- Monitor and engage with followers on social media, including responding to relevant messages and comments and working with the student service team to provide social customer service
- Develop effective and engaging organic social media content, both written and visual, that our audiences can enjoy and learn from, and contribute to NAIT’s content hub, techlifetoday.ca
- Identify opportunities to leverage content assets across our social platforms, with specific emphasis on the stories we tell on techlifetoday.ca
- Ensure analytics are tracked and reported on for all social campaigns and posts
- Oversee brand reputation management on social and search engine platforms, such as Google and Wikipedia
- Renew user-generated strategy, including the development of student social ambassadors that align with NAIT’s priorities and brand
- Stay up-to-date on emerging social media best practices, technologies, techniques and tools and provide ongoing recommendations for new social initiatives and tactics to deliver on NAIT’s priorities
- Guide and support department and program staff to help them meet their social media needs in alignment with business goals and objectives
- Nurture and enable NAIT’s social media account managers
- Serve as a key member of NAIT’s emergency response communication team

**Skills & Abilities**:

- Solid understanding of social media marketing communication and inbound marketing strategies
- Highly proficient with Facebook, Instagram, Twitter, LinkedIn (required), TikTok (preferred)
- Exceptional English language writing, editing, proofreading and oral communication skills
- Knowledge of CP Style
- Experienced visual storyteller
- Experience understanding and interpreting web and social media analytics
- Solid understanding of emergency and issues management
- Critical thinker, with strong editorial judgement
- Excellent planning, project management and time management skills
- Ability to foster strong working relationships and thrive in a busy team environment

**Qualifications**:

- Minimum four years’ experience managing social media channels and developing engaging content as part of an organizational strategy
- Post-secondary degree or diploma in communications, journalism, English or an acceptable combination of education and experience
- Membership in IABC or CPRS an asset

**Remuneration**:$2,472.94 - $3,276.34 bi-weekly, plus a comprehensive benefits package

**About NAIT**

At NAIT, people matter.

We’re proud to have been named one of Alberta’s Top Employers for 11 consecutive years. Developing an engaging, supportive and rewarding work culture is something we take seriously. We know that people are our biggest asset - they are what makes NAIT a great place to work.

At NAIT, you are part of a community that makes a difference in the lives of students, staff and industry clients and partners. The NAIT culture reflects our shared values of respect, collaboration, celebration, creativity and accountability. We are committed to equity, diversity and inclusion and are a proud partner of the Canadian Centre for Diversity and Inclusion and Pride at Work Canada.

**What we offer**

We’ve created a benefits package that focuses on health and wellness, professional and personal growth, recognition and work-life balance.

NAIT is a flexible workplace and depending on the nature of your role, you may request flexible work arrangements with respect to where and when you work, including being on-campus full-time, working off-site, or a combination of the two.

Employees also have access to excellent vacation time, paid time off between Christmas and New Year's, a strong recognition program, learning opportunities, 2 annual all-staff professional development days and so much more.

**Health and

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