Integrated Content Strategist

2 weeks ago


Montréal, Canada Youville Haussmann Park Full time

Youville Haussmann Park is an agency that creates experiences. Not just brand experiences, not just experiential, not just events. Its specialty is to create palpable emotions to create a lasting commitment between a brand and its consumers, and thus strengthen the bond between them. YHP partners with its clients to plan, execute and capture sensory and memorable moments. Drawing on industry best practices, YHP designs experiential campaigns that are always remarkably well thought out, both online and in person. YHP is a family of crazy kids. It is a band of unpretentious dreamers, as eccentric as they are ingenious, who celebrate the audacity of generosity. Want to become a craftsman of wonder?

SUMMARY

Shape and amplify our brand's voice across all channels as a 360° Media Planner specializing in Integrated Content Strategy. We're searching for a strategic visionary who can orchestrate content optimization, leverage data insights, and navigate dynamic digital trends to create a cohesive and impactful brand narrative.

ROLE AND RESPONSIBILITIES
- Develop and execute holistic content strategies, seamlessly integrating CRM, Social, Paid Media, and E-commerce, while aligning with larger brand goals and objectives.
- Collaborate cross-functionally to design a comprehensive content calendar that ensures consistent, resonant, and impactful content delivery.
- Leverage data insights to refine content strategies, optimizing engagement and personalization across the customer journey.
- Implement full-funnel marketing strategies that synergize with the content narrative, enhancing visibility and conversion opportunities.
- Monitor multi-channel content performance metrics, drawing insights to continuously enhance content strategies.
- Identify opportunities for cross-platform opportunities, amplification, and immersive storytelling for maximum impact.
- Foster seamless collaboration with the larger content team, as well as account and project managers to align on business objectives.
- Oversee content curation and management across digital platforms, ensuring alignment, accuracy, and 360° integration.
- Preparing and delivering campaign presentations.

QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience).
- Demonstrated expertise as a 360° media planner or in a similar integrated content strategy role, with a strong command of CRM, Paid Media, and E-commerce strategies.
- Proficiency in CRM systems, understanding customer segmentation, personalization, and journey optimization. Knowledge of salesforce marketing cloud is a plus.
- Mastery of SEO principles, E-commerce strategies, and content optimization techniques.
- Exceptional organizational skills, adept at managing multiple projects across various domains.
- Excellent communication and collaboration skills, fostering a dynamic team environment.
- Proficient English, both written and spoken.
- Comfortable with being client-facing.
- Familiarity with social media platforms and digital content trends.
- Basic understanding of graphic design and multimedia content creation is a plus.Youville Haussmann Park est une agence qui crée des expériences. Plus que des expériences de marque, plus que de l’expérientiel, plus que de l’événementiel. Sa spécialité? Les émotions authentiques, celles qui créent un engagement durable entre une marque et ses consommateurs, celles qui renforcent le lien qui les unit. YHP s’allie à ses clients pour planifier, exécuter et capturer des moments sensoriels et mémorables. En s’inspirant des meilleures pratiques de l’industrie, l’agence conçoit des campagnes expérientielles toujours remarquablement bien pensées, aussi bien en ligne qu’en personne. YHP, c’est une famille d’enfants terribles. Une bande de rêveurs sans prétention, aussi excentriques qu’ingénieux, qui célèbrent l’audace de la générosité. Devenir artisan de l’émerveillement, ça vous dit?

En tant que planificateur.trice média 360° spécialisé.e dans la stratégie de contenu intégrée, vous façonnez et amplifiez la voix d’une marque sur tous les canaux. Nous recherchons un.e visionnaire stratégique capable d'orchestrer l'optimisation du contenu, d'exploiter les données et de naviguer dans les tendances numériques dynamiques pour créer un récit de marque cohérent et percutant.

RÔLE ET RESPONSABILITÉS
- Développer et exécuter des stratégies de contenu holistiques, intégrant de manière transversale CRM, Social, Paid Media et E-commerce, tout en s'alignant sur les objectifs de la marque.
- Collaborer de manière interfonctionnelle à la conception d'un calendrier de contenu complet qui garantit une diffusion de contenu cohérente, résonnante et percutante.
- Exploiter les données pour affiner les stratégies de contenu, en optimisant l'engagement et la personnalisation tout au long du parcours du client.
- Affiner diverses formes de conten


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