Manager Marketing Journeys

3 weeks ago

Toronto, Canada Rogers Communications Full time

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most. We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve.

We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. Come play a key role in building the future of innovation in Canada.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:
Situated within the Chief Marketing Office Organization, the Marketing Journeys Manager will play a critical role in identifying key customer moments-of-truth and using these opportunities to educate customers on our brand value proposition, or drive them to sale with tailored communications (relevant and timely) in the best-suited channel. The Marketing Journeys Manager will lead the design, execution and optimization of customer marketing journeys, end-to-end. Once ready, they will transition marketing journey campaigns to business stakeholders for daily management to make room for the development of new marketing journey campaign innovations.

**What you will be doing**:
Marketing Strategy & Design Thinking
- Identify and size potential opportunities to increase customer upsell/cross-sell conversion and revenue, and reduce churn
- Lead cross-functional discovery sessions to identify opportunities to improve customer marketing journeys
- Translate opportunities into End-to-End customer journey maps that illustrate future state possibilities

Prioritization & Stakeholder Management
- Support roadmap development of new capabilities / enhancements to existing marketing journeys campaigns
- Interpret and prioritize stakeholder requests, and manage expectations around delivery

Performance Analysis & Socialization
- Track and interpret performance data (customer engagement, sales, churn, revenue) associated with marketing journeys programs, and continuously optimize campaigns to maximize ROI
- Present performance data tailored to stakeholders across the business, including executive-levels
- Collaborate with Marketing Journeys colleagues to share performance and learning for the benefit of marketing journeys programs for other lines of business

Campaign Execution
- Provide creative briefs and feedback to Brand partners to guide development of customer communications for marketing journey programs
- Provide requirements and ongoing direction to technical enablement teams to support capability builds

**What you bring**:

- 5+ years of marketing experience, including 3+ years leading highly-complex marketing programs, including hands-on experience working with marketing technology platforms
- Ability to thrive in an environment that values innovation and continuous iteration based on previous learning
- A knack for bringing performance data to life with story-telling
- Critical-thinking skills, intense curiosity and courage to challenge the status-quo
- Excellent oral and written communication skills, including the ability to tailor communication of complex ideas to different audiences
- Strong presentation skills
- Ability to take initiative, work autonomously and learn as you go
- Ability to manage competing priorities and remain flexible in the face of change
- Strong project-management and organization skills
- Foundational understanding of Marketing Automation platforms is an asset (Salesforce Marketing Cloud, Adobe Audience Manager, SAS Customer Intelligence 360)
- Entrepreneurial spirit with a collaborative and proactive approach to problem-solving
- Bachelor’s degree in Marketing, Communications or related field preferred (telco experience is a strong asset)

Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 287804

Posting Notes: Corporate

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