Email Marketing Campaign Manager

4 weeks ago

Toronto, Canada CB Canada Full time

Email Marketing Campaign Manager

On behalf of our client in the Banking Sector, PROCOM is looking for an Email Marketing Campaign Manager.

Email Marketing Campaign Manager – Job Description

  • Coordination of the end-to-end campaign production process ensuring that deadlines are met and email/adserve messages are deployed to market error-free

  • Proven project management skills with the ability to manage multiple tasks simultaneously and work in a fast-paced environment

  • Be a subject matter expert on channel best practices including optimization tactics and expert knowledge of CASL & CAN-SPAM regulations

  • Reporting and analysis/evaluation of email campaign results through

  • Google Analytics

  • Continuously monitor industry trends, technologies, and standards with respect to email development and online marketing and be able to research, recommend, and apply/roll out new technologies as they, emerge

Email Marketing Campaign Manager – Mandatory Skills

  • 3+ years of managing email marketing experience, preferably in the financial or retail industry

  • Salesforce Marketing Cloud Email Marketing Specialist certification is preferred

  • 2+ years’ experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder

  • Other mass email tools like Adobe Campaign, Marketo, Campaign Monitor, HubSpot

  • Excellent knowledge of email campaign performance metrics

  • Knowledge of email privacy laws, CASL (Anti-Spam Legislation) and CAN-SPAM is required

  • Exceptional attention to detail, and ability to prioritize while under pressure

  • English should be fluent

  • Strong communication and presentation skills (written and verbal)

  • TIME ALLOCATION

  • 50% Email/Adserve Campaign Management

  • 20% Project Management

  • 15% Quality Assurance/Testing

  • 15% Channel Consulting/Meeting

Email Marketing Campaign Manager - Nice to Have Skills

  • Bilingual English/French an asset

Email Marketing Campaign Manager - Assignment Start Date

ASAP – 12 months to start

Email Marketing Campaign Manager - Assignment Location

Toronto, ON – Work Hybrid

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