Positioning Services Product Marketing Manager
4 weeks ago
Overview:
As a Product Marketing Manager, you will establish and execute product strategy for enterprise positioning service products, develop new business models and bring products and services to market that expand our already diverse customer base. You will work closely with other product and segment managers within the organization to define and execute go to market strategies for our enterprise positioning service products that will drive growth in recurring revenue for Hexagon Autonomy & Positioning.
The Location: Hexagon is a global company with offices around the world. This position is based in **Calgary, AB**.
**Responsibilities**:
As a **Product Marketing Manager**, you will be responsible for:
- Conducting market analysis by gathering information on customer needs, market trends and the competitive landscape from market research and company stakeholders to identify business opportunities for enterprise positioning service products.
- Creating business model and pricing strategies for new enterprise positioning service products, in coordination with market segment owners, that drives recurring revenue.
- Working with market segment owners and marketing communications teams to clearly articulate the product value proposition and go to market strategies for enterprise positioning service products.
- Analyzing and reporting KPIs for enterprise positioning service products to drive financial growth and profitability and evaluate the effectiveness of marketing initiatives.
- Empowering our sales team by providing them with the necessary training materials to effectively sell the product. This includes creating sales guides, presentations and user case studies.
- Travel including regional and international customer visits to understand customer challenges and future needs and attending tradeshows and conferences to represent Hexagon’s Autonomy & Positioning division.
Qualifications:
**Must-have**:
- Technical degree in relevant discipline (Engineering, Geomatics)
- 3+ years of business or product marketing experience
- 5+ years of product management experience in GNSS, Software as a Service, autonomy, or related technology industry
- Attention to detail, but balanced with a high-level overview
- Excellent verbal and written communication skills in English
- Passion for products that are easy to use
**Key Success Factors**:
- Self-starter who is motivated by both technology and solving customer problems
- Well spoken, organized and technically adept; can understand different technical and business audiences and communicate complex topics for any audience
- Can easily adapt to a changing environment with multiple priorities
- Strong business acumen
- Focus on continuous learning
- “Out of the box” thinking
This position is with Hexagon’s Autonomy & Positioning division, a global technology leader, pioneering end-to-end solutions for assured positioning and autonomy on land, sea, and air. Our work touches every aspect of life, from sustainability on Earth to enabling autonomy. Come see why we are recognized as one of Alberta's Top 75 Employers since 2020
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