Marketing-manager-head-office
4 days ago
**Responsibilities**:
Role Summary
The Marketing Manager (Head Office) assists the Director, Marketing in the creation, organization, and execution of marketing strategies and campaigns that build the Primaris brand and reputation. This position is responsible for increasing return on investment, identifying cost efficiencies and growing corporate brand recognition and awareness.
Role Responsibilities
- In collaboration with the Director, Marketing develop and execute an annual social media plan, sponsorship, and branding opportunities for the Primaris corporate brand that positively impacts financial objectives (e.g., increase revenue from marketing initiatives)
- Maintain content on Primaris’ intranet and corporate (external)
- Continually monitor changes to and trends developing in the retail real estate market to help identify opportunities for increasing brand visibility and leveraging opportunities
- Work with various internal & external groups to help prepare board, co-owner and other ad-hoc quarterly and annual reports
- Organize and promote company presence at conventions, trade associations, and other events where required
- Create process templates for new initiatives and provide marketing information by answering questions and requests from internal and external stakeholders
- Develop and maintain vendor relations with such vendors as marketing agencies, printers, videographers, and professional photographers, etc. as necessary
- Work closely with the Leasing team on national initiatives such as leasing pitch books, signage and other ad-hoc materials that may be required
- Work closely with site Marketing teams as a liaison to assist with executing initiatives as required
- Work on national marketing initiatives such as holiday, gift card and other programs
- Manage the national gift card program’s back-end administration and data
- Assist with planning the National Marketing conference
- Work with internal departments to analyze retail data from various resources and prepare reports as required; including but not limited to digital asset and gift card transaction data in order to propose areas for improvement
- Other duties as assigned
Required Qualifications
Formal Education and/or Certifications
- Bachelor’s Degree/Diploma in Marketing, Advertising, Business or related field required
Years of Experience
- Minimum 5 years’ experience in marketing or related area
Specialized knowledge, skills, and abilities
- Knowledge of retail management, marketing, advertising, and budget management
- Outstanding project management skills and ability to multi-task
- Excellent interpersonal and communication skills
- Strong work ethic and ability to meet tight deadlines
- Outstanding customer service skills
- Working knowledge of Microsoft Suite and Adobe, and Survey Monkey
Competencies
- Build positive relationships and demonstrate commitment, effort and a "take charge" attitude
- Produce accurate work with attention to detail and consistently meet deadlines
- Take ownership for actions, accept constructive criticism, and make the necessary changes to behaviour
- Overcome obstacles to get the job done, identify problems and recommend solutions
- See change positively and adapt quickly to change in work requirements
- Embrace change and support new initiatives, anticipate, and analyze issues in order to understand the future impact of actions and make sound decisions
Values
- Respect: Value diverse perspectives, experiences, and talents; treat others the way you would want to be treated
- Empowerment: Use the means provided to carry out responsibilities to the best of your ability and to implement creative ideas
- Integrity: Do the right thing, deliver on commitments, and admit mistakes
- Teamwork: Work together as one team toward common goals
- Accountability: Hold yourself and others accountable for decisions and results
Next Step
**Job Types**: Permanent, Full-time
**Benefits**:
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flextime
- Life insurance
- On-site gym
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Benefits
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