Director of Lead Generation

4 months ago

Vancouver, Canada Neilson Financial Services Full time

**Company Description**
At Neilson, we’re dedicated to helping families secure financial protection for their loved ones with a range of life insurance options.

Neilson is a leading provider of innovative, simple and great-value direct life insurance products.

We have evolved from our origins in the UK, where the business was launched in 2012, to become an award-winning international operation and leader in the global life insurance market. Today, we have offices in the USA, Canada, Ireland, and Australia.

**Key Responsibilities**:

- ** Lead Generation Strategy**: Develop and implement comprehensive lead generation strategies to drive qualified leads through various social media channels including Meta (Facebook and Instagram), YouTube, Reddit, TikTok, and others.
- ** Performance Marketing**: Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click/session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.
- ** Creative Direction**: Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience in Australia.
- ** Data-Driven Decisions**: Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A/B testing and continuously optimize campaigns based on performance data.
- ** Technical Prowess**:Work with API data and collaborate effectively with IT and BI teams to ensure seamless integration of marketing data into broader business intelligence systems.
- ** Reporting Insights**:Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction.
- ** Stakeholder Engagement**:Engage with wider stakeholders, including the CEO, Chief Commercial Officer, IT, and BI teams to align on strategic objectives and ensure cohesive execution of lead generation initiatives.
- ** Teamwork**: Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts.
- ** Collaboration**:Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals.
- ** Technology Utilization**:Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency.

**Qualifications**
- Minimum of 5 years in a lead generation role, preferably in a digital marketing agency or high-growth company.
- Deep understanding of social media advertising, PPC, influencer marketing, and content automation.
- Social platform trading expertise, proficiency in using AI for marketing automation, strong platform and website analytical skills, and experience with marketing analytics tools. Ability to work with API data and collaborate with IT and BI teams for integrated solutions.
- Ability to direct and oversee creative production, ensuring all content aligns with brand guidelines and marketing objectives.
- Bachelor’s degree in marketing, business, or a related field. Advanced degrees or certifications in digital marketing are a plus.
- Excellent verbal and written communication skills, with the ability to present data and insights effectively to senior leadership and engage with wider stakeholders including the Chief Commercial Officer and IT and BI teams.

**Additional Information**
If you are passionate about making a difference, you thrive in a fast paced and entrepreneurial environment and you want to be a part of a high performing team, we would love to hear from you

**Accessibility for Job Applicants**:
**Equal Opportunity Employer**:

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