Ad Operations Manager

3 weeks ago

Toronto, Canada Cineplex Full time

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:
The Ad Operations Manager manages the digital online/mobile ad operations team to optimize direct sales and guaranteed programmatic initiatives to deliver accurate audience forecasting including Cineplex CDP data and custom audience segments for targeted ad placements, manage campaign trafficking, reporting and analysis as well as advertiser and client billing and discrepancy resolution.

In addition, the Ad Operations Manager will be the key contact with external partner Wired Carbon who manages the Google Ad Manager platform used for audience forecasting, campaign trafficking, and reporting to ensure all campaign placements conform to current Digital Industry and Google restrictions and regulations.

This is a hybrid position (3 days in the office). Office location is 1303 Yonge Street, Toronto.

Key Responsibilities
- Manage Ad Operations team and its primary functions - forecasting, trafficking, reporting, and analysis.
- Champion and grow Cineplex's advertising revenue across digital online and app platforms in collaboration with Sales, Operations, Digital Products, and external vendors.
- Lead pricing strategy - manage the rates and client strategy to maximize yield.
- Manage all aspects of reporting, invoicing, and billing of advertisers and partners and address discrepancies and resolve disputes.
- Facilitate troubleshooting between support teams, technology, and partners and lead all UAT, pre-stage, and tests.
- Generate data-driven insights and develop tools to streamline the operation and optimize inventory.
- Manage first party data and proprietary custom segments and explore upsell opportunities.
- Work with D&T and Marketing to provide dedicated support for client tag management including floodlight tags and pixel implementations.
- Ensure Cineplex is aware of new Digital technologies and trends, maintain documentation for any updated ad unit and technology adopted and train Ad Ops team on any new Digital functions and processes.
- Ensure Cineplex's advertising policies, rates, and both Cineplex and Industry Ad standards are met.

Education & Certification
- Bachelor’s degree in marketing, commerce, statistics, web development, information technology, or relevant field.

Experience
- 5+ years of ad operations, digital online media, or other publisher experience on digital platform.
- 3+ years of leadership and management experience.
- 2+ years of data analysis.

Knowledge, Skills and Abilities
- Expert knowledge of Google Ad Manager.
- Working knowledge of HTML5 and JavaScript.
- Good knowledge of digital analytics and DMP/CDP - Google Analytics, Adobe Analytics, Adobe Experience Platform is a plus.
- Technically inclined with advanced Excel skills.
- Experience working with various data, managing segments, and targeted and retargeting campaigns.
- Strong analytical and organizational skills.
- Strong communication skills, written and oral.
- Client focused mindset with great passion for solving problems.
- Team player with attention to detail and passion for growth.

Inclusion & Diversity

Accessibility

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