Ad Operations Specialist

2 weeks ago

Toronto, Canada TikTok Full time

Responsibilities

**Company Overview**:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, Mountain View, New York, Austin, London, Paris, Berlin, Dubai, Singapore, Jakarta, São Paulo, Seoul and Tokyo.

**Why Join Us**:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together.
Join us.

**About the Team**:
Our Ad Operations team is essential to enabling flawless ad campaign executions, ensuring an optimized experience for both our users and brand partners. This team lends their technical and operational know how to help better support and inform our sales and planning teams, our clients, and our product teams, ensuring we continue to offer best-in-class platform capabilities for brands of all sizes.

**About the Role**:
We are looking for a dynamic Ad Operations Specialist who can jump in and cover a wide range of technical responsibilities, from coordinating cross-functionally to trafficking campaigns and quarterbacking the campaign reservation process. This person should be proactive and a technical problem solver, interested in working collaboratively to support our evolving ad platform.

**Responsibilities**:

- Own the set-up process, campaign management, and reporting for reservation and auction managed service campaigns.
- Monitor managed service campaign delivery to ensure campaigns reach the target audience, run smoothly, and exceed brands’ expectations; this includes collaborating with teams on creative approvals, troubleshooting issues, managing scheduled and ad hoc report requests, and escalating issues to internal and external teams.
- Provide input to clients on effective campaign setup including tagging, targeting, and the use of mobile app and pixel tracking technologies to meet client KPIs.
- Serve as the key point of contact and support for Client Solutions in technical client communications.
- Troubleshoot, escalate and remediate technical platform issues in partnership with Product and Engineering support teams.
- Guide clients in their TikTok Pixel and mobile measurement partner (MMP) implementation and help evaluate setup prior to campaign launch.
- Create, organize and distribute technical/operational product documentation to support Product, Strategy and Operations (PSO) in general ad platform and feature walk-throughs.
- Participate in training that prepares internal teams for new products and updates within our ads platform.
- Partner with Sales, Client Solutions and PSO to collect customer feedback and identify opportunities to improve our products and services.

**Qualifications**:

- At least 2+ years of Ad Operations or technical client service experience
- Familiarity with self-serve and auction ad platforms a plus
- Experience managing branding & performance-based advertisers with a deep understanding of their challenges,
- Experience helping clients execute custom campaigns centered around specific performance KPIs
- Ability to proactively troubleshoot and problem solve quickly and through the proper escalation process
- Ability to identify insights and analyze data to assess campaign performance
- Experience with ad verification, viewability and impression tracking partners (IAS, DV, DCM, MOAT)
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Proactive attitude with strong project management, organizational, and analytical skills
- A self-starter mentality with a keen eye for detail that thrives in a dynamic and collaborative work environment
- A passion for TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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