Ad Operations Specialist

7 days ago

Toronto, Ontario, Canada Toronto Star Newspapers Ltd. Full time
Company Description

Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that
what makes us different, makes a difference.

And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces.

We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.

Job Description:

THE JOB IN A NUTSHELL:

Reporting to the Sr.

Manager, Programmatic & Ad Operations, the Ad Ops Specialist will be responsible for day-to-day ad trafficking, targeting and testing of ad campaigns across StarMetrolandMedia's digital properties.

The role is expected to provide optimization and analytical insights to the client service team to support our clients KPI's.

Success in this position is measured by campaign performance and delivery.

This individual must have a strong understanding of digital ad tech (Ad Manager 360, DSP's, SSP's, DMP's) and possess a digital marketing mindset as they are expected to provide custom solutions to meet the needs of our advertisers.


Responsibilities:

  • Multiplatform digital campaign management in Google Ad Manager 360.
  • Traffic campaigns, test creatives and ensure delivery according to advertisers specifications.
  • Optimize client campaigns to ensure their KPI's are met and exceeded.
  • Troubleshoot technical issues within the ad server, ad tags or onsite.
  • Work on new tech implementations (IE: digital products, Ad tech solutions, site migrations, etc).
  • Understanding of data and have the ability to build firstparty audiences directly in our Ad Server and/or DMP.
  • Support sales, the client service team and our clients on optimization strategies and campaign analysis.
  • Work closely with sales, product team and client services on campaign results, reporting and product testing.
  • Create/generate reporting for internal stakeholders or external advertisers.
  • Provide and assist with inventory and forecasting estimates.
  • Provide oncall support after hours when needed.

Qualifications:

  • Working experience in Google Ad Manager 360, a DMP, a DSP & GTM an asset.
  • 13 years of prior trafficking experience with a strong understanding of digital ad systems and digital advertising.
  • Experience in troubleshooting technical issues (ad tags, site tagging, migrations, etc).
  • Familiar with digital marketing and sales concepts.
  • Knowledge of HTML and Javascript is a plus.
  • Strong Microsoft Office skill set (Excel, PowerPoint).
  • Strong communication and interpersonal skills; ability to develop professional relationships with our advertisers and various internal stake holders.
  • Ability to accommodate evolving responsibilities and lastminute changes.
  • Detail oriented with excellent organizational and multitasking skills.
Additional Information

Stuff That's Not on a Resume:

  • Superb problem solver, solution oriented.
  • Ability to think outside of the box for optimization purposes and campaign success.
  • Driven, detail oriented and an organized selfstarter with excellent planning skills.
  • Constructive negotiator, pragmatic and decisive.
  • Excels in a fastpaced environment with highly interactive processes.
  • Works well in an iterative team environment.
  • A team player, honest and hardworking.
**AODA

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