Shopper Marketing Manager

3 weeks ago

Toronto, Canada Danone Full time

About the job
**As part of this position, you will be accountable for**:
**Mission**:_Leverage shopper insights to accelerate sales and create value to our retail partners by offering activations to increase shopper conversion at the point of sale and in the pre-shop planning stage. Lead financially sustainable projects with respective clients in all key stages: ideation, client proposal, creation, budget management and execution._

**_ More specifically:_**
- _Conduct Market Analysis to capture retailers’ opportunities_
- _Develop National enforcement tools in line with brands strategies and develop _online and instore retailer specific programs_
- _Establish and maintain relationships with shopper marketing contacts of regular clients._
- _Manage projects, approvals, budget, timelines and ROI analysis with the agency and the different approvers/collaborators._
- _Provide sales and presentation tools of the strategic programs for customer and field sales teams._
- _Test innovative in store concepts to find new ways of conversion._

LI-NORAM

LI-HYBRID

About you
- _Bachelor’s degree in business administration or any other relevant field._
- _Bilingual (English and French) is an asset._
- _Experience in sales and / or shopper marketing of 5 to 7 years, ideally in the consumer-packaged goods market (CPG)._
- _Good knowledge of store environment and understanding of the elements that trigger the conversion of shoppers at the POS._
- _Ability to present clearly and to influence internal and external stakeholders._
- _Agility in managing multiple projects involving several stakeholders._
- _Asset: experience in account management or marketing role in a CPG or retailer environment_

About us

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Here are some of the reasons why you should join our team:

- Named one of Canada’s Top 100 employers for the 4th year in a row Certified B Corporation®.
- Vacation & Personal Time Off: Danone’s innovative and flexible vacation policy, lets you take as much paid time off as you need. Summer schedule and no-meeting Friday afternoons.
- Benefits & Compensation: annual salary review and year-end bonuses at all levels. Core Health plan paid 100% with no waiting period. Flexible credits for health expense reimbursement, wellness account, health spending account or RRSP. Matching group retirement savings plan. Parental leave benefit for primary caregiving parent and second caregiving parent. Employee assistance program and telemedicine service.
- Work Environment: a flexible hybrid model that lets employees work with their managers to design a work model that best suits their needs. Onsite workplace features (flexible and collaborative working spaces, fresh fruits, yogurts, and plant-based products), onsite gym and fitness classes.
- Work Atmosphere: casual dress code, concierge services available throughout the year, employee sports teams, social committee, departmental-led events.
- Training & Skills Development encourages ongoing employee development through a variety of in-house and online training initiatives, mentoring and leadership development programs.
- Community Involvement: founding partner of Breakfast Club of Canada and has worked alongside the organization for 25 years, helping kids develop their potential by giving them regular access to a nutritious breakfast in a comfortable environment.

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