Marketing Events and Sponsorship Specialist

4 days ago

Cambridge, Canada Cowan Insurance Group Full time

**What’s the ask?**

Reporting to the Manager, Event Marketing the Marketing, Events, and Sponsorships Specialist is accountable for the planning, production, promotion, analyzing and implementation of Cowan Insurance Group events, for virtual, hybrid and in person events. This includes the calculation of the return on the investment.

The Specialist incorporates strong communication and listening skills to meet with event stakeholders to understand the event purpose and goals required to define the project scope and budget.

**Key responsibilities**:

- Project Plan, promote execute and evaluate events such as webinars, conferences, and seminars, while establishing documentation and process.
- Draft internal and external event communications and supervise the development and production of promotional materials and presentations ensuring delivery to stakeholders, venues, etc.
- Manage vendors, suppliers, and exhibitors.
- Liaise with IT team members to ensure technology requirements are met and support coverage is available
- Conduct rehearsals with stakeholders and technical staff as needed to ensure a successful event
- Source venues, obtain quotes and conduct site visits for in-person events
- Maintain regular touchpoints with the events team and stakeholders throughout the process, and curate detailed and accurate event records
- Produce reports detailing event success, including ROI, attendance, and other key metrics as applicable, highlighting any obstacles or opportunities encountered
- This role will evaluate sponsorship requests, coordinate Cowan presence at tradeshows, conferences, and other third-party industry events whether these are virtual or in person

**What does it take?**
- Post-Secondary School Diploma in Events Management, Business, Marketing, Communications, or related field required
- 3 to 5 years of event coordination or management experience preferred
- 3 to 5 years of fundraising experience considered an asset
- Strong communication skills, both verbal and written
- Experience with social media platforms, including an understanding of the core audience for each
- CRM and marketing automation experience, HubSpot an asset
- Webinar platform and production experience required
- Strong attention to detail
- Superior people and relationship management skills
- Strong negotiating capabilities
- Ability to lift 20-25Lbs.

**Who we are**

Canadian-owned and operated, Cowan Insurance Group is a leading independent insurance brokerage and consulting operation, providing real value to our clients. With close to 500 employees operating out of 9 locations across Canada, we’re proud to have been named one of Canada’s Best Managed Companies since 2012.

We partner with leading national and international insurance companies to:

- deliver insurance and risk management solutions to businesses, organizations and individuals
- advise on and create retirement, group benefits, disability management and international benefits programs for employee groups.

We also offer wealth and asset management as well as financial and succession planning services to individuals, and specialize in property, casualty and credit insurance.

**What sets us apart?**

**Be in good company**

Integrity matters. It drives our award-winning workplace culture and fuels our collective desire to help our clients, employees, and communities thrive.

**Challenge your thinking**

You're valued for your passion, drive and creativity. The pace is fast but the work is meaningful, interesting, and complex, just the way you like it.

**Grow together**

We believe in your potential. If you’re looking to develop your expertise with learning opportunities and mentoring, we’ll make that happen.

**Benefits and perks**
- Competitive salary
- Participate in our comprehensive benefits plan on day one — no waiting period
- Company-matched Retirement Savings Plan
- Company-paid training and development courses
- Community involvement

**Are you interested?**

Send in your cover letter and resume and share your unique story with us.

While we appreciate the interest of all applicants, we will contact only those selected for interviews. If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision.

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